- In December 2023, in response to the growing demand for sugar-free beverages driven by increased health awareness in Japan, Kirin introduced its Tokusei Ginger Ale Sour and a range of sugar-free tea products, including black tea and Hojicha. These new offerings are exclusively available in the Japanese market as of 2023
- In October 2023, Coca-Cola unveiled Coca-Cola Y3000, a new beverage developed with the assistance of artificial intelligence. This latest limited-edition flavor is part of the Coca-Cola Creations platform, showcasing the brand's innovative approach to product development
