“Growing Popularity of Functional and Flavored Carbonated Drinks”
- Consumers are shifting toward functional carbonated drinks with added health benefits such as vitamins, probiotics, and antioxidants
- Flavored sparkling waters infused with natural fruit extracts and botanicals are replacing traditional sugary sodas
- Major players are innovating with healthier formulations to meet the demand for clean-label, low-calorie beverages
- Social media platforms and influencer marketing are accelerating interest in new, trendy carbonated drink variants
- Young consumers, particularly millennials and Gen Z, are showing strong interest in functional drinks that combine taste and wellness
- For instance, PepsiCo launched its Bubly line and Coca-Cola introduced AHA flavored sparkling water, both tailored to health-conscious and flavor-seeking consumers
