“Rising Demand for Gluten-Free and Clean-Label Products”
- A key trend in the global cassava starch market is the increasing consumer preference for gluten-free and clean-label food products, driven by rising awareness of dietary restrictions such as celiac disease and gluten intolerance
- For instance, in June 2023, Lemonilo, a health food brand in Indonesia, launched Cassamo, a line of healthy cassava chips, catering to the growing demand for natural, gluten-free snacks.
- Cassava starch’s natural properties, including its non-GMO status and neutral taste, make it a preferred ingredient in gluten-free bakery products, sauces, and snacks, aligning with the clean-label movement
- The integration of cassava starch in functional foods, such as those containing resistant starch for digestive health, is gaining traction, particularly in low-carb and weight management diets.
- Companies such as Tate & Lyle are innovating with modified cassava starches to enhance functionality, such as improved thermal stability and viscosity, for use in processed foods and beverages
- The trend toward sustainability is also shaping the market, with manufacturers adopting eco-friendly processing methods and utilizing cassava by-products for bioenergy and animal feed, supporting circular economy practices
