- The citronellol market is experiencing stable growth due to its versatility as a fragrance and flavoring agent, particularly in the cosmetics, food and beverage, and household care sectors
- Increasing consumer inclination toward clean-label and plant-based products has driven manufacturers to incorporate natural compounds such as citronellol into formulations
- Asia-Pacific dominated the citronellol market with the largest revenue share of 41.8% in 2024, fuelled by growing demand for natural ingredients in personal care, home care, and fragrance applications, along with expanding manufacturing capabilities across the region
- Europe region is expected to witness the highest growth rate in the global citronellol market, driven by the increasing adoption of sustainable, natural ingredients in cosmetics, fragrances, and household care products, along with strong regulatory support and consumer awareness
- The more than 94% purity segment dominated the market with the largest market revenue share in 2024, owing to its widespread use in high-quality fragrances and personal care formulations. Products in this segment are favored by manufacturers aiming for superior scent performance and low impurity levels, which are essential in luxury and premium-grade cosmetic and homecare products. The high purity also ensures greater consistency in formulation, making it a preferred choice for global fragrance houses and essential oil producers
