“Growing Adoption of Citronellol in Sustainable Fragrance Formulations”
- Consumers are increasingly choosing products with naturally derived scents as awareness grows about the long-term health and environmental risks of synthetic chemicals. This shift is prompting fragrance brands to prioritize clean-label transparency and plant-based alternatives like citronellol in their formulations
- Citronellol, extracted from essential oils such as rose, geranium, and citronella, is being adopted by formulators looking for biodegradable and nature-identical scent compounds. Its mild floral aroma and compatibility with natural ingredients make it ideal for clean beauty and eco-conscious fragrance development
- Regulatory authorities across regions, including the U.S. and European Union, are pushing for increased use of sustainable and traceable raw materials in fragrances. This regulatory pressure is reinforcing the market shift toward plant-based compounds like citronellol, which comply with emerging eco-label standards
- Advancements in sustainable sourcing such as carbon-neutral extraction methods and the upcycling of botanical waste are positioning citronellol as a hero ingredient. These innovations allow manufacturers to align with environmental goals while maintaining fragrance performance and product appeal
- For instance, Firmenich has expanded its Naturals Together program by offering eco-friendly scent formulations featuring citronellol from sustainably cultivated plant sources. This initiative demonstrates how major fragrance houses are incorporating ethical sourcing and traceability into their product innovation strategies
