- In June 2024, International Flavors & Fragrances Inc. released a new line of natural Citronellol-based fragrance ingredients. Produced using advanced biotechnology, these ingredients meet the increasing demand for natural and sustainable options in the fragrance industry, supporting the trend toward eco-conscious consumer choices
- In March 2024, BASF SE introduced a new range of natural citrus flavors and fragrances, including Citronellol. Utilizing advanced biotechnology, these products address the rising consumer preference for natural ingredients in the flavor and fragrance sector, meeting the industry's growing demand for more sustainable options
- In August 2022, Kao Corporation launched a new line of natural fragrances, including Citronellol. Leveraging advanced biotechnology, these products cater to the growing trend for sustainable and natural offerings in the fragrance industry, aligning with increasing consumer preference for eco-friendly products
- In April 2022, Treatt plc unveiled its Citrus Zest Treattarome product line, featuring Citronellol among other natural ingredients. This launch targets the increasing consumer desire for clean label products in the food and beverage industry, emphasizing natural and transparent ingredient sourcing
- In 2021, Robertet SA introduced a new range of natural flavors and fragrances, featuring Citronellol. These products, made from sustainable and natural ingredients, address the rising consumer demand for clean label products, reflecting a broader industry trend towards transparency and environmental responsibility
