“Growing Shift Toward Cloud-Based Customer Information Systems”
- Rising adoption of cloud-based customer information systems is improving scalability and flexibility for utility and telecom sectors, as seen with Duke Energy’s migration to Oracle’s cloud CIS
- Preference for cost-effective, real-time platforms that support remote operations and enhance disaster recovery capabilities
- Integration with mobile apps and digital tools enables better customer engagement and service personalization
- Companies seek faster implementation and seamless connectivity with existing systems, prompting a shift from legacy platforms
- For instance, Salesforce’s Energy & Utilities Cloud, adopted by National Grid, is gaining traction for offering AI-powered, customizable customer insights and streamlined data management
