Global Deodorants Market – Industry Trends and Forecast to 2030

Global Deodorants Market, By Products (Spray, Creams, Roll-On, Others), Packaging Material (Metal, Plastic, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), End User (Men, Women, Others) – Industry Trends and Forecast to 2030.

Deodorants Market Analysis and Size

Deodorants are scent products humans use to change bacterial growth into fresh smelling, creating odor in the body. Deodorants play an essential role in preventing bacterial breakdown. Moreover, growth in awareness regarding the benefit of therapeutic fragrances and innovative product are the main drivers for the global demand for herbal and organic deodorant. Moreover, an increase in health consciousness towards aluminum toxicity present in deodorant is expected to further increase the deodorant market's growth.

Data Bridge Market Research analyses that the deodorants market is expected to reach USD 119.24 billion by 2030, which is USD 77.23 billion in 2022, registering a CAGR of 5.58% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour. .     

Deodorants Market Scope and Segmentation

Market Definition

A deodorant is a product applied on the body to prevent form body odour owing to bacterial breakdown of perspiration in the groin, foot, armpits and in some other cases such as vaginal secretions. A subclass of deodorants named antiperspirants. This antiperspirants are used to prevent form sweating itself in human body, usually by blocking sweat glands. Numerous deodorant allow sweating and prevent bacterial action on body sweat, thus human sweat only has an evident smell when bacteria decay it.

Deodorants Market Dynamics

Drivers

• Rising demand for deodorant among women

In last few years, women did not have enough options to explore the variety of fragrances and deodorant which has assigned for them. As a result of increasing population, the preferences of deodorant among women are highly forcing the deodorant company to think about this in other perceptions. The introduction of new variety of products, their types in fragrance are increasing the options for choices owing to the demand and sales of deodorants expected to drive the market growth.

• Increasing demand for organic deodorant

The personal hygiene gaining more importance during the forecast period owing to this increased demand for natural and organic products, which has also substantially augmented the demand for the organic deodorant. Skin allergies and many other side effects which has caused by the usage of chemical based product have also seen an increase in demand for organic deodorant. This has driven the popularity of natural deodorant and also the market growth rate.

Opportunities

• Surging demand for pocket based deodorant

The companies have recognized those factors which are affecting the sales of deodorant after investigating the price consciousness globally. Convenience and easy usage of pocket-based deodorant forced the customer to opt these products. After revising the scenario, the top market players introduced pocket-sized deodorant, whichwas cost effective and compact in size. This new technology has also improved the quality of fragrance with a long-lasting impact and helped the consumer to stay fresh even on humid days. Therefore, surging demand for pocket based deodorant will create numerous opportunities for the market growth during the forecast period.

• Surging product launches

The surging product launches by market players further offer numerous opportunities for the market growth during the forecast period. For instance, Unilever brand named REXONA launched the deodorants line in May 2018, with new look for sports, particularly for soccer. It is a limited-edition range, which works across the stick, aerosol, compressed spray and roll-on.

Restraints/ Challenges

• Multiple issues associated with deodorants market

The availability of other substitute products is expected to obstruct the growth of the market during the forecast period. Furthermore, the high expense of the product is also likely to take a toll among the price-conscious consumers, decreasing the market growth rate. Also, deodorants contain numerous type of chemicals such as cyclomethicone, aluminium compounds, and many others that can cause skin energy or allergic reaction which will likely to act as major market restraint that will obstruct the market expansion during forecast period.

This deodorants market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorants market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2021, Henkel prolonged their partnership with Quad Industries to hasten printed electronics solutions. With this partnership, they will deliver support and capacities for prototyping, creating technological value and printed electronics solutions across many industries.
• In 2020, Hindustan Unilever drove a new brand in natural segment named Nature Protect. After beauty, skin and hair care, this will be the 4th brand in herbal portfolio, or HUL’s naturals. Specialists say that HUL is filling “white spaces” and tapping areas with substantial consumer momentum.

Global Deodorants Market Scope

The deodorants market is segmented on the basis of products, packaging material, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Products

• Spray
• Creams
• Roll-On
• Others

Packaging Material

• Metal
• Plastic
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail
• Others

End User

• Men
• Women
• Others

Deodorants Market Regional Analysis/Insights

The deodorants market is analyzed and market size insights and trends are provided by country, products, packaging material, distribution channel and end-user as referenced above.

The countries covered in the deodorants market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe dominates the deodorants market in terms of revenue and market share due to the increasing prevalence of numerous deodorant manufacturers and the people inclined more towards a hygienic lifestyle in this region.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 owing to the increasing procuring power of the people coupled with growing economic growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Deodorants Market Share Analysis

The deodorants market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorants market.

Some of the major players operating in the deodorants market are:

• Henkel Adhesives Technologies India Private Limited (Germany)
• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• Beiersdorf (Germany)
• L'Oreal Groups (France)
• The Avon Company (U.K.)
• L'Occitane International S.A. (France)
• Elsa's (U.S.)
• Speick Naturkosmetik (Germany)
• Weleda (Switzerland)
• Laverana GmbH & Co. KG (Germany)
• EO Products. (U.S.)
• Lavanila (U.S.)
• REVLON (U.S.)
• Estée Lauder Companies (U.S.)
• Calvin Klein (U.S.)
• Burberry (U.K.)
• Dior (France)
• Giorgio Armani S.p.A (Italy)