Global Deodorants Market, By Products (Spray, Creams, Roll-On, Others), Packaging Material (Metal, Plastic, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), End User (Men, Women, Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
Deodorants are scent items used on the human body to change bacterial growth into a fresh smelling that develops in the body odour. Deodorants deliver some antibacterial power and play a vital role in preventing the scent which has associated with the bacterial breakdown. Growth in awareness regarding the therapeutic benefits of fragrance and innovative product drive strategy by major global market players are the main drivers for the herbal and organic Deodorant Market globally. Furthermore, an increase in health consciousness among customers towards aluminium toxicity which present in deodorant is expected to further increase the growth of the Deodorant Market.
Data Bridge Market Research analyses that the deodorants market was valued at USD 73.15 billion in 2021 and is expected to reach USD 108.74 billion by 2029, registering a CAGR of 5.08 % during the forecast period of 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and technological advancements.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Products (Spray, Creams, Roll-On, Others), Packaging Material (Metal, Plastic, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), End User (Men, Women, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Henkel Adhesives Technologies India Private Limited (Germany), Procter & Gamble (U.S), Unilever (U.K), Coty Inc.(U.S), Kao Corporation (Japan), Beiersdorf (Germany), L'Oreal Groups (France), The Avon Company (UK), L'Occitane International S.A. (France), Speick Naturkosmetik (Germany), Weleda (Switzerland) Laverana GmbH & Co. KG (Germany), EO Products. (U.S), Lavanila (U.S), REVLON (U.S), Estée Lauder Companies (U.S), Calvin Klein (U.S), Burberry (U.K), Dior (France), Giorgio Armani S.p.A (Italy)
A deodorant is a constituent which has applied to the body to prevent body odour due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. This antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat, therefore human sweat only has an evident smell when bacteria decompose it.
Deodorants Market Dynamics
- Rise in type for women deodorant
In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market.
- Increase the demand of organic based product
Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients.
- Demand for pocket based deodorant
The companies have recognized the causes affecting the sales of deodorant after researching the global population's price-consciousness. Convenience, and easy use were the causes that were forcing the customer to opt for substitutes. After reviewing the scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. This new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days.
Innovation in fragrances and new formats along with increasing number of promotional activities and marketing through the social media and increasing consumer awareness regarding the ingredient of the product which will further contribute by creating massive opportunities which will lead the growth of the deodorants market during forecast period. Upsurge in product availability and changing lifestyle are several factors boosting sales in developing countries. Furthermore, emerging economies and rise in strategic collaborations will also act as market drivers, further boosting the useful opportunities for the market's growth rate.
However, the availability of alternative products is anticipated to hamper the growth of the deodorant market during the forecast period. Moreover, the high price of the product is also expected to take a toll among the price-conscious consumers, shrinking the growth rate of the global Deodorant Market. Deodorants contain several type of chemicals like cyclomethicone, aluminium compounds, and others that can cause allergic reaction which will expected to act as market restraint factor that will obstruct the market's growth rate during forecast period.
This deodorants market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorants market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keep fresh. During the pandemic, deodorant is not considered as a necessary product, therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.
- In February 2021, Henkel extended their partnership with Quad Industries for accelerating printed electronics solutions. The development of their strategic partnership will deliver support and capacities for prototyping with printed electronics solutions and technological value creation across many industries.
- In November 2020, Hindustan Unilever had propelled a new brand in the natural segment which is called Nature Protect. After beauty, hair and skin care, this will be the fourth brand in herbal portfolio, or HUL’s naturals which is targeting home care. Specialists say that HUL is filling “white spaces,” tapping areas with considerable consumer momentum.
Global Deodorants Market Scope
The deodorants market is segmented on the basis of products, packaging material, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Convenience Stores
- Pharmacies and Drug Stores
- Online Retail
Deodorants Market Regional Analysis/Insights
The deodorants market is analysed and market size insights and trends are provided by country, products, packaging material, distribution channel and end-user as referenced above.
The countries covered in the deodorants market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Europe dominates the deodorants market in terms of revenue and market share during the forecast period. This is due to the increasing demand for Deodorants in this region. Europe dominates the Deodorants market due to the growing prevalence of several manufacturers and the people inclined towards hygienic lifestyle in this region.
During the forecast period, Asia-Pacific is expected to be the fastest developing region due to the growing procuring power of the people along with increasing economic growth in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Deodorants Market Share Analysis
The deodorants market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorants market.
Some of the major players operating in the deodorants market are:
- Henkel Adhesives Technologies India Private Limited (Germany)
- Procter & Gamble (U.S)
- Unilever (U.K)
- Coty Inc. (U.S)
- Kao Corporation (Japan)
- Beiersdorf (Germany)
- L'Oreal Groups (France)
- The Avon Company (U.K)
- L'Occitane International S.A. (France)
- Speick Naturkosmetik (Germany)
- Weleda (Switzerland)
- Laverana GmbH & Co. KG (Germany)
- EO Products. (U.S)
- Lavanila (U.S)
- REVLON (U.S)
- Estée Lauder Companies (U.S)
- Calvin Klein (U.S)
- Burberry (U.K)
- Dior (France)
- Giorgio Armani S.p.A (Italy)