- In September 2024, companies in the flax milk market have prioritized allergy-friendly formulations, ensuring products are free from common allergens such as nuts, dairy, soy, lactose, and gluten. This focus caters to a wider consumer base with dietary restrictions, offering nutrient-rich, plant-based alternatives. Brands are introducing fortified options with calcium, vitamin D, and B12, alongside protein-enhanced variations such as pea protein blends. These innovations align with growing demand for safe, inclusive dairy-free choices
- In March 2024, companies in the flax milk market have focused on product innovation, introducing flaxseed milk formulations that support heart health and digestive wellness. These advancements include new flavors, fortified options with calcium, vitamin D, and vitamin B12, and protein-enriched variations such as pea protein blends. The market is expanding due to growing consumer demand for nutrient-rich, dairy-free alternatives.
- In April 2022, Malibu Mylk, a California-based non-dairy beverage brand, introduced Flax Mylk, the first-ever milk made from whole, organic flax seeds. Unlike traditional flax milk, this allergen-free alternative retains the entire flaxseed, ensuring high fiber content and vegan omega-3 benefits. It is free from gums, oils, and synthetic vitamins, with sweetened varieties using dates instead of refined sugar. Available in 700 U.S. grocery stores, Flax Mylk is also sold online via Thrive Market and Malibu Mylk’s website
- In April 2022, Scaler Bakery introduced Golden Flax Seed Scala Bread, expanding its flax-based product range beyond milk. This launch aligns with the growing flax milk market in North America and Europe, highlighting the versatility of flax seeds in baked goods. The bread promotes health benefits, including omega-3 fatty acids and protein content, catering to health-conscious consumers. This innovation reflects the broader application of flax seeds in functional foods
- In August 2021, Good Karma Foods launched its Flaxmilk line, marking its entry into the flax milk market. This plant-based beverage is enriched with essential Omega-3 fatty acids, leveraging the superfood properties of flax seeds to enhance nutrition, taste, and texture. Free from major allergens, Flaxmilk offers a creamy, fresh alternative with 1,200 mg of Omega-3s per serving, making it a leading contender in the dairy-free segment
