Global Herbal Tea Market By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual Consumption), Distribution Channel (Store-Based, Non-Store-Based)– Industry Trends and Forecast to 2029
Market Analysis and Size
Herbal tea is a refreshing drink that aids in stress reduction and is widely consumed around the world. Herbal tea has a high concentration of antioxidants and flavonoids. They may have anti-cancer and anti-aging properties, making them a healthier choice.
Data Bridge Market Research analyses that the herbal tea market was valued at USD 3,290.17 million in 2021 and is expected to reach the value of USD 5,445.22 million by 2029, at a CAGR of 6.50% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Million, Volumes in Units, Pricing in USD
Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Function (Cognitive Health, Gut and Digestive Health, Multifunctional, Others), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), Raw Material (Green Tea, Black Tea, Yellow Tea), Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), Application (Commercial Consumption, Individual Consumption), Distribution Channel (Store-Based, Non-Store-Based)
U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Tata Consumer Product Limited (India), Unilever (UK), Associated British Foods plc (UK), Vahdam (India), Celestial Seasonings (US), Bombay Burmah Trading Corporation Limited (India), Stash Tea (US), Bigelow Tea (US), Shangri-la Tea (US), Yogi (US), Mighty Leaf Tea (Canada), Numi, Inc. P.B.C (US), ONO TEAS Pvt. Ltd, (India), Dilmah Ceylon Tea Company PLC (Sri Lanka), Apeejay Surrendra Group (India)
Herbal tea is made from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. Herbal teas are used for a variety of therapeutic purposes. Herbal tea is consumed for its health benefits, such as improved digestive and immune systems. Popular herbal teas include green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.
Herbal Tea Market Dynamics
- Growing adoption of healthy consumables as well as agricultural benefits associated with herbal tea
One of the most important factors driving market growth is the growing consumer preference for safe, chemical-free, and healthy consumables. Furthermore, herbal tea farming is based on ecological processes, biodiversity, and cycles that are tailored to local conditions, which keeps the soil rich and fertile and promotes plant biodiversity. This, along with rising initiatives by governing bodies in a variety of countries to encourage the adoption of sustainable agricultural practises through various incentives and subsidies, is contributing to market growth.
- Growing demand for herbal tea ingredients in personal care industry as well as expansion of retail market.
An increasing working population, rising demand for ready-to-use products, and expanding retail markets are some of the factors expected to drive global market growth during the forecast period. The rising popularity of herbal tea as a natural ingredient in personal care products is expected to drive growth in the global herbal tea market. Rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are also expected to drive herbal tea market growth.
To reduce their carbon footprint, several manufacturers are developing tea bags with compostable and biodegradable outer packaging. In order to broaden their product portfolio and increase overall sales, they are also introducing ready-to-drink variants. They are also investing in innovative marketing strategies and celebrity endorsements, which are expected to drive market growth in the coming years.
The high cost of the product, as well as labour exploitation on plantations, will most likely act as market restraints for the growth of herbal tea in the above-mentioned forecast period. The easy availability of product substitutes, combined with a lack of awareness in developing economies, will be the biggest and most pressing challenge to market growth.
This herbal tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the herbal tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Herbal Tea Market
COVID 19 did help to increase the market for herbal tea. People preferred the non-store-based segment for getting their products at home because they did not want to leave their homes due to the governments' COVID precautionary instructions; the store-based segment was not widely preferred at the time. Despite COVID, the market and its key players performed well during the lockdown period. In addition, once the situation had stabilised, the store-based distribution channel segment resumed its normal sales rate. However, in the early months of 2020, the impact on the manufacturing unit was significant.. Due to the high demand, the supply rate could not keep up its inventory.
- Sariwangi, an Indonesian tea brand owned by Unilever, announced the June 2019 release of its new 3-in-1 Chamomile Herbal tea products. The new product line from the company includes two flavours of powdered milk tea: caramel and Teh Tarik.
- Wagh Bakri Tea Group, a premium tea company headquartered in Gujarat, India, announced in May 2019 that it has introduced tea packaging for its Chamomile Herbal teas as part of its centennial celebrations.
- Ajinomoto General Foods Inc., a major player in the Chamomile Herbal teas market, announced a joint venture in Japan with Accenture plc, a global technology leader, in November 2019.
Global Herbal Tea Market Scope
The herbal tea market is segmented on the basis of type, function, packaging type, raw material, product type, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Cognitive Health
- Gut and Digestive Health
- Loose Tea
- Paper Pouches
- Tea Bags
- Carton Packs
- Can Packaging
- Green Tea
- Black Tea
- Yellow Tea
- Powdered Ready to Drink
- Liquid Ready to Drink
- Store based
- Non store based
- Commercial Consumption
- Individual Consumption
Herbal Tea Market Regional Analysis/Insights
The herbal tea market is analysed and market size insights and trends are provided by country, form, distribution channel, and application as referenced above.
The countries covered in the herbal tea market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
The Asia-Pacific herbal tea market is expected to account for a significant revenue share of the target market. Growing production and sales of tea in the region's countries China, Japan, and India, owing to the products' anti-aging and detoxifying properties, as well as rising tea consumption among people of all ages and genders is expected to drive market growth in Asia Pacific. Another factor expected to drive target market growth is an increase in the number of tea retail outlets.
The North America market is expected to grow at a faster rate due to increased demand and consumption of green tea, as well as higher per capita tea consumption in the region, which is expected to be a major factor driving North America herbal tea market growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Herbal Tea Market Share Analysis
The herbal tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to herbal tea market.
Some of the major players operating in the herbal tea market are:
- Tata Consumer Product Limited (India)
- Unilever (UK)
- Associated British Foods plc (UK)
- Vahdam (India)
- Celestial Seasonings,(US)
- Bombay Burmah Trading Corporation Limited (India)
- Stash Tea (US)
- Bigelow Tea (US)
- Shangri-la Tea (US)
- Yogi (US)
- Republic of Tea (US)
- Mighty Leaf Tea (Canada)
- Numi, Inc. P.B.C (US)
- ONO TEAS Pvt. Ltd, (India)
- Dilmah Ceylon Tea Company PLC (Sri Lanka)
- Apeejay Surrendra Group (India)
Research Methodology: Global Herbal Tea Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.