- In December 2024, Supreme Plc, a UK-based manufacturer of vapes, beverages, and consumer goods, acquired the iconic Typhoo Tea brand out of administration. The acquisition included Typhoo’s stock and trade debtors and marked a pivotal step in Supreme’s broader diversification strategy beyond vaping. With Typhoo’s strong brand recognition and established distribution across UK supermarkets, health retailers, and international markets, Supreme aims to rejuvenate the 121-year-old tea brand—particularly in the herbal and wellness tea segments
- In June 2023, Bigelow Tea and Stony Creek Brewery, two family-owned Connecticut-based companies, teamed up to launch a pair of tea-infused craft beers: No Comment and Carpe Tea-em. This marked their first-ever collaboration, blending Bigelow’s iconic teas with Stony Creek’s brewing expertise to create unique flavor profiles. No Comment is a smooth German-style lager infused with Bigelow’s “Constant Comment”—a blend of black tea, orange peel, and sweet spices—while Carpe Tea-em is a citrusy Hefeweizen brewed with Earl Grey tea. The partnership reflects a growing trend of cross-category innovation, appealing to both craft beer enthusiasts and wellness-minded tea drinkers
- In September 2023, Paris-based wellness tea brand Panda Tea announced a strategic partnership with global travel retailer Dufry to launch a curated collection of six premium organic herbal tea blends tailored for travelers. These blends—focused on energy, relaxation, digestion, and sleep—are crafted to offer wellness and comfort during journeys. The collaboration is set to expand Panda Tea’s footprint to over 20 international airports across the Americas, Europe, Asia, and the Middle East by the end of 2024. This move reflects the growing demand for health-conscious, travel-friendly beverage options in global retail spaces
- In June 2023, Traditional Medicinals, a leader in botanical wellness, introduced its Organic Lemon Ginger tea to the Canadian market. Crafted with a blend of organic ginger, lemon peel, lemongrass, and hibiscus, the tea offers a zesty, spicy flavor profile designed to support digestive health. This launch expanded the brand’s Canadian portfolio, aligning with its mission to deliver functional, plant-powered wellness through ethically sourced, organic ingredients. The blend is caffeine-free and formulated by expert herbalists, appealing to health-conscious consumers seeking natural digestive support
- In September 2022, Harney & Sons Fine Teas unveiled a whimsical collaboration with Disney, launching a limited-edition Disney Collection of herbal and specialty teas inspired by five iconic characters: Mickey Mouse, Minnie Mouse, Snow White, Jasmine, and Moana. Each blend was crafted to reflect the personality and charm of its namesake, using ingredients such as rosehips, vanilla, jasmine, apple pieces, and tropical flavors. The teas were packaged in collectible tins featuring character artwork, combining storytelling with sensory experience. This creative partnership not only expanded Harney & Sons’ brand visibility but also tapped into Disney’s global fanbase through nostalgic, lifestyle-driven marketing
