- Herbal teas, made from dried herbs, spices, fruits, and other plant materials, are gaining popularity as a natural, caffeine-free alternative to traditional teas, appealing to health-conscious consumers in both residential and commercial settings
- The demand for herbal teas is fueled by growing awareness of their health benefits, such as improved digestion, stress relief, and enhanced cognitive function, alongside a rising preference for clean-label and organic products
- Asia-Pacific dominated the herbal tea market with the largest revenue share of 42.5% in 2024, driven by a strong cultural affinity for tea consumption, established herbal tea traditions, and the presence of key producers in countries such as China and India
- North America is expected to be the fastest-growing region during the forecast period, propelled by increasing consumer interest in wellness products, rising disposable incomes, and the growing popularity of specialty and functional teas
- The chamomile segment dominated the largest market revenue share of 34% in 2024, driven by its widespread popularity for its calming properties, stress relief, and digestive benefits, appealing to health-conscious consumers seeking relaxation
