“Increasing Integration of Functional Ingredients and Sustainable Packaging”
- The global herbal tea market is experiencing a significant trend toward the integration of functional ingredients and sustainable packaging solutions
- Functional ingredients, such as superfoods and probiotics, are being incorporated to enhance the health benefits of herbal teas, targeting cognitive health, gut and digestive health, and multifunctional wellness
- These ingredients provide specific benefits such as stress relief, improved digestion, and immune support, aligning with consumer demand for holistic health solutions
- For instance, brands such as Organic India and Clipper Tea Company have introduced innovative blends such as Tulsi Detox Kahwa and orange & turmeric herbal tea, catering to wellness-focused consumers
- Sustainable packaging, including biodegradable tea bags, compostable pouches, and recyclable carton packs, is gaining traction as consumers prioritize eco-friendly products. Brands such as Twinings and Bigelow are leading with 100% biodegradable carton packs and plastic-free tea bags
- This trend enhances the appeal of herbal teas for health-conscious and environmentally aware consumers, driving market growth
