Global Home Fragrances Market, By Product Type (Diffuser, Potpourri, Spray, Candle, Electric Air Freshener, Burner, Aroma Oil, Lamp), Form (Liquid, Dry, Solid) Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others), End-User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others) – Industry Trends and Forecast to 2029.
Home Fragrances Market Analysis and Size
Due to the rising disposable incomes and changing lifestyles among consumers in various regions, the demand for home fragrances has increased significantly. These perfumed items are created by a diverse range of market players for customers who want to leave their homes with a fresh scent that lingers long after they have left.
Data Bridge Market Research analyses that the home fragrances market was valued at USD 6.64 billion in 2021 and is expected to reach the value of USD 10.31 billion by 2029, at a CAGR of 5.65% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
Home Fragrances Market Scope and Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD billion, Volumes in Units, Pricing in USD
Product Type (Diffuser, Potpourri, Spray, Candle, Electric Air Freshener, Burner, Aroma Oil, Lamp), Form (Liquid, Dry, Solid) Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others), End-User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (M.E.A.) as a part of Middle East and Africa (M.E.A.), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
International Flavors & Fragrances, Inc. (U.S.), Sensient Technologies Corporation (U.S.), Givaudan S.A. (Switzerland), Symrise AG (Germany), Firmenich International S.A. (Switzerland), MANE FILS SA (France), Takasago International Corporation (Japan), ADM (U.S.), Mane SA (France), Robertet (France), T. Hasegawa (Japan), Bell Flavors & Fragrances (U.S.).
Home fragrances are used to mask unpleasant odours and are available in sprays, electric air fresheners, and other forms. These have numerous applications in the home, car, hospital, and office. These fragrances are made up of various aromas that can lighten up the mood while providing a stressful environment. Home fragrances are made of various ingredients such as eucalyptus, jasmine, and lavender.
- growing trend of personalisation and use of aromatherapy
One of the key factors driving market growth is the growing popularity of personalised home fragrance products around the world. Furthermore, there is an increase in the use of aromatherapy, which uses essential oils and fragrance compounds to treat a variety of psychological and physical disorders such as headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive issues.
- Product innovations and growing use of environment friendly products
Product innovations like steam tablets and smart air fresheners are boosting the market's outlook. Aside from that, consumers are increasingly opting for vegan and cruelty-free home fragrance products as they become more aware of the environmental, ethical, and health and wellbeing risks associated with using animal-derived products. This, combined with the thriving construction sector and the rapid expansion of online distribution channels, is expected to drive market growth in the coming years.
To influence consumer purchasing behaviour, key players are heavily investing in R&D and advertising. Companies are investing more in developing their digital footprint (regularly uploading videos and photos and interacting with customers online), hosting social media campaigns, and obtaining celebrity endorsements. To entice more customers, some retailers offer the option of getting customised fragrances, perfumes, and creative packaging.
However, the side effects of these home fragrances include a variety of health issues such as allergy, headache, and an increase in the prices of home fragrances, which are among the major factors that will obstruct market growth and will further challenge the growth of the home fragrances market during the forecast period.
This home fragrances market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the home fragrances market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Home Fragrances Market
COVID 19 had a significant impact on the fragrance market. The closure of department stores, airport stores, specialty stores, and the unavailability of products due to transportation bans reduced sales of fragrance products. Offline sales plummeted as people became fearful of leaving their homes, even to buy necessities. Consumers have shifted to online distributors and e-Commerce sites to purchase fragrance products, and as a result, online sales are expected to increase rapidly in the coming months.
- Henkel announced plans to merge its Laundry & Home Care and Beauty Care businesses into Henkel Consumer Brands in 2022. The company immediately started planning for the integration process, with the goal of having the new organisation in place by the beginning of 2023.
- P&G's Febreze announced the release of Ember, a luxurious fragrance with a sparkling citrus scent and notes of elegant woods, in 2022.
- Godrej aer unveiled the Godrej aer power pocket in 2021, a powerful bathroom fragrance line that will replace the company's current aer pocket line.
Global Home Fragrances Market Scope
The home fragrances market is segmented on the basis of product type, form, fragrances, end-user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Electric Air Freshener
- Aroma Oil
- Home Care
- Direct Sales
- Retail Stores
Home Fragrances Market Regional Analysis/Insights
The home fragrances market is analysed and market size insights and trends are provided by country, product type, form, fragrances, end-user and distribution channel as referenced above.
The countries covered in the home fragrances market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (M.E.A.) as a part of Middle East and Africa (M.E.A.), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific dominates the home fragrances market due to increased awareness about healthy lifestyles in developing countries, rapid innovation in home care products, and growing demand for customised scented candles.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Home Fragrances Market Share Analysis
The home fragrances market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to home fragrances market.
Some of the major players operating in the home fragrances market are:
- International Flavors & Fragrances, Inc. (U.S.)
- Sensient Technologies Corporation (U.S.)
- Givaudan S.A. (Switzerland)
- Symrise AG (Germany)
- Firmenich International S.A. (Switzerland)
- MANE FILS SA (France)
- Takasago International Corporation (Japan)
- ADM (U.S.)
- Mane SA (France)
- Robertet (France)
- T. Hasegawa (Japan)
- Bell Flavors & Fragrances (U.S.)