Global Mobile Apps and Web Analytics Market By Component (Solution and Service), Deployment (On-Premises and Cloud-Based), Application (Customer Relationship Management, Application Testing and Analytics, Mobile Advertising and Marketing Analytics, Search Engine Tracking and Ranking, Marketing Automation, Content Marketing, Event Tracking, Heat Map Analytics, Social Media and Email Marketing Management, Advertising Optimization and Others), Vertical (Banking Financial Services and Insurance, Healthcare, Transportation and Logistics, Media and Entertainment, IT and Telecom and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights: Global Mobile Apps and Web Analytics Market
Increasing demand and adoption of apps for mobile advertising by small and medium scale enterprises and increased focus towards implementing the mobile apps and web analytics system by end-user verticals such as banking financial services and insurance (BFSI), healthcare, transportation and logistics, media and entertainment, IT and telecom, and others are the major factors attributable to the growth of mobile apps and web analytics market. Data Bridge Market Research analyses that the mobile apps and web analytics market will exhibit a CAGR of 17.20% for the forecast period of 2021-2028.
Mobile apps (or application) analytics assists organizations in making data-driven decisions by collecting and analyzing insights from data inputs. Web analytics is the monitoring of user behavior, number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from. Mobile apps and web analytics help to gain qualitative and quantitative insights by understanding the customer behavior.
The increased adoption of advanced technologies to enhance marketing activities is a critical mobile apps and web analytics market growth driving factor. Rising awareness regarding the effective use of vast amounts of unorganized random data coupled with the rising number of mobile applications will further aggravate the demand for mobile apps and web analytics. The increasing penetration of smartphones across the globe and the increased focus of the organizations on human resource analytics and customer-oriented marketing campaigns will create more lucrative growth opportunities for the mobile apps and web analytics market.
However, a dearth of a skilled task force or lack of expertise in developing and underdeveloped economies will act as a growth restraint for the mobile apps and web analytics market. The lack of advanced infrastructure in underdeveloped economies will further dampen the growth rate of the mobile apps and web analytics market. Rising complexities in the application integration coupled with growing privacy and security concerns will further challenge the market growth.
This mobile apps and web analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on mobile apps and web analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Mobile Apps and Web Analytics Market Scope and Market Size
The mobile apps and web analytics market is segmented on the basis of component, deployment, application and vertical. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
By component, the global mobile apps and web analytics market has been divided into solution and service.
- Based on deployment, the global mobile apps and web analytics market has been divided into on-premise and cloud-based.
By application, the mobile apps and web analytics market is classification into customer relationship management, application testing, and analytics, mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, event tracking, heat map analytics, social media, and email marketing management, advertising optimization, and others.
- Based on vertical, the global mobile apps and web analytics market has been divided into banking, financial services and insurance (BFSI), healthcare, transportation and logistics, media and entertainment, IT and telecom, and others.
Global Mobile Apps and Web Analytics Market Country Level Analysis
The mobile apps and web analytics market is analyzed and market size, volume information is provided by the country, component, deployment, application and vertical as referenced above.
The countries covered in the mobile apps and web analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of the Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market and its market share will continue to expand during the forecast period owing to the rising adoption of advanced technologies by the enterprises coupled with increase in demand for mobile apps and web analytics solutions. Asia-Pacific on the other hand will project the highest growth rate during the forecast period. This is because of rapid technological advancements in the field of information technology, increasing strategic partnerships and rising internet penetration.
The country section of the mobile apps and web analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Apps and Web Analytics Market Share Analysis
The mobile apps and web analytics market competitive landscape provide details by a competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mobile apps and the web analytics market.
The major players covered in the mobile apps and web analytics market report are Microsoft, Google LLC, Oracle, IBM, Broadcom., Salesforce.com, inc., Adobe., SAP, TIBCO Software Inc., SAS Institute Inc., Teradata., Micro Focus, MICROSTRATEGY INCORPORATED., Amazon Web Services, Inc., Splunk Inc., AT Internet, Webtrends, Comscore, Inc., Mixpanel. And Upland Software, Inc., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available: Global Mobile Apps and Web Analytics Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.