“Rise of Artificial Intelligence and Automation in Mobile Services”
- A notable trend in the mobile value added services (VAS) market is the increasing integration of artificial intelligence (AI) and automation into mobile services, enabling enhanced customer experience and service efficiency
- AI-driven applications such as chatbots, predictive analytics, and personalized content recommendations are becoming commonplace in mobile telecom services, streamlining user interactions and service delivery
- For instance, in January 2025, Vodafone UK launched a new AI-powered customer support chatbot, which reduced call center traffic by 30% and improved customer satisfaction scores
- Telecom providers are also using AI for network optimization and predictive maintenance, improving service quality while reducing downtime and operational costs
- This trend is reshaping the mobile VAS market by fostering more personalized and efficient services, driving customer retention and revenue growth
