Global Mobile Value Added Services (VAS) Market – Industry Trends and Forecast to 2027

  • ICT
  • Upcoming Report
  • Jun 2020
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Mobile Value Added Services (VAS) Market By Solution (Short Message Service (SMS), Multimedia Messaging Service (MMS), Location-Based Services, Mobile Email & IM (Instant Messaging), Mobile Money, Mobile Advertising, Mobile Infotainment, Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce), Industry Vertical (BFSI, Education, Government, Healthcare, Media and Entertainment, Retail, Telecom & IT, Others), End User (Consumers, Enterprises), Store (Google Play, App Store (iOS), Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027

Mobile Value Added Services (VAS) Market

Market Analysis and Insights: Global Mobile Value Added Services (VAS) Market

Mobile value added services (VAS) market is expected to reach USD 167.38 billion by 2027 witnessing market growth at a rate of 13.42% in the forecast period of 2020 to 2027. Data Bridge Market Research report on mobile value added services (VAS) market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.  

The growing demand of smartphones and tablet users across the globe, rising preferences towards mobile internet enabled services, rising usages of mobile application and mobile web, increasing need of personalised services are some of the factors which will likely to enhance the growth of the mobile value added services (VAS) market in the forecast period of 2020-2027. On the other hand, increasing adoption of social media along with rich communication services which will further bring immense opportunities for the growth of the mobile value added services (VAS) market in the above mentioned forecast period.

Unavailability of telecom infrastructure along with changing consumer behaviour are acting as market restraints for mobile value added services (VAS) in the above mentioned forecasted period. Privacy and security issues will become the biggest challenge for the growth of the market.

This mobile value added services (VAS) market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on mobile value added services (VAS) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Mobile Value Added Services (VAS) Market Scope and Market Size

Mobile value added services (VAS) market is segmented on the basis of solution, industry vertical, store, and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • Mobile value added services (VAS) market on the basis of solution has been segmented as short message service (SMS), multimedia messaging service (MMS), location-based services, mobile Email & IM (instant messaging), mobile money, mobile advertising, mobile infotainment, mobile games, mobile music, mobile wallet, and mobile commerce.
  • Based on industry vertical, the mobile value added services (VAS) market has been segmented into BFSI, education, government, healthcare, media and entertainment, retail, telecom & IT, and others.
  • On the basis of store, the mobile value added services (VAS) market has been segmented into google play, app store (iOS), and others.
  • Mobile value added services (VAS) has also been segmented on the basis of end user into consumers, and enterprises.

Mobile Value Added Services (VAS) Market Country Level Analysis

Mobile value added services (VAS) market is analysed and market size, volume information is provided by country, solution, industry vertical, store, and end user as referenced above.

The countries covered in the mobile value added services (VAS) market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America will dominate the mobile value added services (VAS) market due to the prevalence of mobile value added service providers in the region while Europe will expect to grow in the forecast period of 2020-2027 due to the rising usages of these services in various industry verticals such as telecommunication, IT, BFSI, and others along with prevalence of service providers.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Mobile Value Added Services (VAS) Market Share Analysis

Mobile value added services (VAS) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mobile value added services (VAS) market.

The major players covered in the mobile value added services (VAS) market report are Vodafone Idea Limited, Google LLC, Comviva, InMobi, One97 Communications Ltd, OnMobile Global Limited, AT&T Intellectual Property, Apple, Inc., Sprint, SAMSUNG ELECTRONICS AMERICA., ZTE Corporation, Airtel India., DBT Technology, EITC, MOBIFONE, MOBILY, Numeko Bilişim Teknoloji Sanayi Ticaret A.Ş., MTN Nigeria Communications Limited, Oman Telecommunications Company, Ooredoo Oman, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Mobile Value Added Services (VAS) Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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