Global Mobile Value Added Services (VAS) Market, By Solution (Short Message Service (SMS), Multimedia Messaging Service (MMS), Location-Based Services, Mobile Email & IM (Instant Messaging), Mobile Money, Mobile Advertising, Mobile Infotainment, Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce), Industry Vertical (BFSI, Education, Government, Healthcare, Media and Entertainment, Retail, Telecom & IT, Others), End User (Consumers, Enterprises), Store (Google Play, App Store (iOS), Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
Collaborative efforts of market stakeholders and manufacturers to provide innovative services to customers, the mobile value added services market is expected to grow rapidly in the coming years. Companies in the mobile value added services market are stepping up efforts to improve service quality in order to expand revenue opportunities in the global market.
Data Bridge Market Research analyses that the mobile value added services (VAS) market was valued at USD 655 billion in 2021 and is expected to reach the value of USD 1133.85 billion by 2029, at a CAGR of 7.01% during the forecast period of 2022-2029.
Mobile value added services (MVAS) are mobile services provided by mobile service providers in addition to voice communication services. Short message service (SMS), multimedia messaging service (MMS), mobile email & instant messaging (IM), mobile money, location-based services, mobile advertising, and mobile infotainment are examples of MVAS that allow mobile subscribers to use smartphones and tablets for non-voice purposes.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Solution (Short Message Service (SMS), Multimedia Messaging Service (MMS), Location-Based Services, Mobile Email & IM (Instant Messaging), Mobile Money, Mobile Advertising, Mobile Infotainment, Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce), Industry Vertical (BFSI, Education, Government, Healthcare, Media and Entertainment, Retail, Telecom & IT, Others), End-User (Consumers, Enterprises), Store (Google Play, App Store (iOS), Others)
U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Russia, Turkey, Belgium, Rest of Europe, Japan, China, South Korea, India, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Israel, U.A.E., Saudi Arabia, Egypt, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America
Market Players Covered
AT&T intellectual property (U.S), Alphabet Inc. (U.S), Amazon.com Inc. (U.S), Apple Inc. (U.S), Baidu Inc. (China), Comverse Technology Inc. (U.S), Thales (Netherlands), Google LLC (U.S), InMobi (India), Kongzhong Corp (China), Comviva (India), Mobily (Saudi Arabia), Vodafone Group Plc (U.K)
Mobile Value Added Services (VAS) Market Dynamics
- Variety of new and innovative customised mobile apps and MVA services
To meet changing consumer needs, telecom operators and service providers around the world are offering a variety of new and innovative customised mobile apps and MVA services. The expanding market landscape is defined by factors such as the increasing number of MVAS subscribers and smartphone users. Furthermore, the demand for customised value-added services by businesses and consumers increases the size of the mobile value-added services market.
- Growing importance of social media platforms and penetration of smartphones
The increasing global adoption of smartphones is a major growth driver for the mobile value added service market. The market is seeing an increase in the use of digital solutions, advanced applications, and value-added services due to the presence of multiple vendors, competition among Internet service providers has increased. Smartphones are now used to check various applications, surf the web, send emails, interact on social media, and so on. Mobile value-added services (MVAS) are services that telecom service providers offer to customers in addition to voice, SMS, and data services to improve the user experience. Lower smartphone prices have increased mobile phone penetration among emerging-markets' lower-income populations, resulting in increased demand for mobile value-added services.
Mobile value-added services are expected to grow significantly in all industrial verticals during the forecast period. The recent COVID 19 pandemic has accelerated the digitization and remote activities of many large and small corporations, encouraging them to provide more options for their employees when it comes to corporate card products. This is expected to create ample of opportunities for value-added features enticing businesses of all sizes to adopt new payment products. Furthermore, the penetration of 5G cloud-based gaming is expected to open up significant market opportunities for mobile value-added services.
Users may be discouraged from using mobile value-added services due to a lack of knowledge and a regulatory environment for multiple market players of mobile value-added services (MVAS). The primary challenge that the Mobile Value Added Services (MVAS) Market faces is one of privacy. Furthermore, a decrease in government projects and limited customer authentication protocols for offerings involving the exchange of sensitive data, including such payouts, may stifle market growth.
This mobile value added services (VAS) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the mobile value added services (VAS) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Mobile Value Added Services (VAS) Market
Despite the COVID-19 disruption, mobile value-added services (MVAS) continue to gain market prominence. Prior to the pandemic, MVA services were already having a significant impact on the telecom industry. The pandemic has accelerated digitization and increased remote activities, as well as had an impact on corporate spending on ICT networks and services. As a result, investments in the mobile value-added services industry have increased. Global industry players are providing digital communications infrastructure to governments and health authorities in an efficient manner. The MVAS messaging ecosystem enables healthcare providers to send out real-time public health notifications and citizens to make appointments for COVID-19 tests and other services via various mobile channels. As a result, the global mobile value-added services market has begun to gain traction, with investments steadily increasing.
- Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset.
- Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021.
- InMobi Pvt. Ltd. announced a partnership with the Trade Desk on June 9, 2021. This collaboration will enable brands to deterministically evaluate the incremental brand impact of their digital media campaigns - in-app, mobile web, and desktop.
Global Mobile Value Added Services (VAS) Market Scope
The mobile value added services (VAS) market is segmented on the basis of solution, industry vertical, store, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Short Message Service (SMS)
- Multimedia Messaging Service (MMS)
- Location-Based Services
- Mobile Email & IM (Instant Messaging)
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Mobile Games
- Mobile Music
- Mobile Wallet
- Mobile Commerce
- Media and Entertainment
- Telecom & IT
- Google Play
- App Store (iOS)
Mobile Value Added Services (VAS) Market Regional Analysis/Insights
The mobile value added services (VAS) market is analysed and market size insights and trends are provided by country, solution, industry vertical, store, and end user as referenced above.
The countries covered in the mobile value added services (VAS) market report are U.S., Canada, Mexico, Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Russia, Turkey, Belgium, Rest of Europe, Japan, China, South Korea, India, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Israel, U.A.E., Saudi Arabia, Egypt, Rest of Middle East and Africa, Brazil, Argentina and Rest of South America.
North America is expected to hold a commanding share of the global mobile value added services market. Increasing smartphone demand, cloud-based solution adoption, and rapid technological adoption are some of the major factors driving the North American mobile value added services market. The region's market is being driven by the emergence and rise of Internet of Things (IoT) applications. Asia-Pacific countries such as India and China are also experiencing rapid growth in the market. Factors such as the significant presence of manufacturers, rapid economic growth, and increased adoption of smartphones, laptops, and other mobile value added services are driving the Asia Pacific mobile value added services market. Manufacturers in the Asia-Pacific mobile value added services market are experiencing profitable growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Value Added Services (VAS) Market Share Analysis
The mobile value added services (VAS) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to mobile value added services (VAS) market.
Some of the major players operating in the mobile value added services (VAS) market are:
- AT&T intellectual property (U.S)
- Alphabet Inc. (U.S)
- Amazon.com Inc. (U.S)
- Apple Inc. (U.S)
- Baidu Inc. (China)
- Comverse Technology Inc. (U.S)
- Thales (Netherlands)
- Google LLC (U.S)
- InMobi (India)
- Kongzhong Corp (China)
- Comviva (India)
- Mobily (Saudi Arabia)
- Vodafone Group Plc (U.K)