Global Natural Vitamins Market – Industry Trends and Forecast to 2026

  • Food & Beverage
  • Upcoming Report
  • Sep 2019
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Natural Vitamins Market By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, Personal Care Products), Distribution Channel (Specialty Stores, Hypermarkets, Mass Merchandisers, Supermarket, Others), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2026

Market Analysis: Global Natural Vitamins Market

Global natural vitamins market is expected to register a substantial CAGR in the forecast period of 2019-2026. The report contains data from the base year of 2018 and the historic year of 2017. This rise in market value can be attributed to the various beautification and awareness of health benefits associated with the products.

Market Definition: Global Natural Vitamins Market

Natural vitamins are the nutritional supplements formulated from natural sources and are free from any chemical involvements. These supplements are generally extracted from naturally-occurring food products. Although the dosage form of these vitamins is similar to synthetically produced, the major difference arises from the source of origin and the ingredients utilized between the two categories.

Market Drivers:

  • Increasing demand for functional food products incorporated with various nutritional benefits; this factor is expected to drive the growth of the market
  • High volume of population suffering from different kinds of vitamin deficiencies; this factor is expected to boost the market growth
  • Increasing focus on fortification of feed as the consumption of dairy and meat products rises; this factor is expected to propel the growth of the market
  • Enhancing health awareness due to sustaining diseases caused by vitamin deficiencies is driving the market growth

Market Restraints:

  • Concerns regarding the lack of raw material supply for natural vitamin production; this factor is expected to hinder the growth of the market
  • Higher costs associated with natural vitamins as compared to synthetically produced; this factor is expected to hinder the growth of the market

Segmentation: Global Natural Vitamins Market

By Type

  • Vitamin B
  • Vitamin E
  • Vitamin D
  • Vitamin C
  • Vitamin A
  • Vitamin K

By Application

  • Healthcare Products
  • Food & Beverages

    • Infant Food
    • Dairy Products
    • Bakery & Confectionary Products
    • Beverages
    • Others

      • Snacks
      • Breakfast Cereals
      • Flours

  • Feed
  • Personal Care Products

By Distribution Channel

  • Specialty Stores
  • Hypermarkets
  • Mass Merchandisers
  • Supermarket
  • Others

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico

  • Europe

    • Germany
    • Sweden
    • Poland
    • Denmark
    • Italy
    • U.K.
    • France
    • Spain
    • Netherlands
    • Belgium
    • Switzerland
    • Turkey
    • Russia
    • Rest of Europe

  • Asia-Pacific

    • Japan
    • China
    • India
    • South Korea
    • New Zealand
    • Vietnam
    • Australia
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Philippines
    • Rest of Asia-Pacific

  • South America

    • Brazil
    • Argentina
    • Rest of South America

  • Middle East and Africa

    • UAE
    • Saudi Arabia
    • Oman
    • Qatar
    • Kuwait
    • South Africa
    • Rest of Middle East and Africa

Key Developments in the Market:

  • In April 2019, Unilever announced that they had agreed to acquire OLLY Nutrition, based in San Francisco, California, United States and providing consumers with vitamins, minerals and supplements. This acquisition brings together a vast range of portfolio for health and wellness products which will complement the existing Beauty & Personal Care portfolio of the company
  • In March 2018, The Clorox Company announced that they had agreed to acquire Nutranext based out of Sunrise, Florida, United States and providing consumers with dietary supplements through retail and e-commerce channels. This acquisition is complementary to the strategy of The Clorox Company to enhance their growth rate and focus on health and wellness product portfolios

Competitive Analysis:

Global natural vitamins market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of natural vitamins market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Key Market Competitors:

Few of the major competitors currently working in the global natural vitamins market are NATURELO Premium Supplements; Garden of Life; P&G; Rainbow Light; MegaFood; SmartyPants Vitamins; Hero Nutritionals; Country Life, LLC; chlidlifenutrition.com; Archer Daniels Midland Company; BASF SE; Farbest Brands; Watson Inc.; Solgar Inc.; Doctors Best among others.

Research Methodology: Global Natural Vitamins Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Key Insights in the report:

  • Competitive analysis of key competitors involved in the market
  • Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
  • Market drivers and restraints analysis along with the analysis of the market structure


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