Global Nursing Care Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Nursing Care Market Segmentation, By Service Type (Home Health Care Providers, Nursing Care Facilities, Group Care Homes, and Retirement Communities), End User Gender (Female Nursing Care, and Male Nursing Care), Type of Expenditure (Public Expenditure, Private Expenditure) - Industry Trends and Forecast to 2032

Nursing Care Market Size

• The global nursing care market was valued at USD 1.33 billion in 2024 and is expected to reach USD 2.04 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 5.5%, primarily driven by the increasing demand for home healthcare services and the aging population.
• This growth is supported by factors such as rising healthcare needs, a growing elderly demographic, and advancements in healthcare technology

Nursing Care Market Analysis

• Nursing care services play a crucial role in providing essential healthcare to patients with chronic conditions, the elderly, and those recovering from surgery. These services encompass home care, long-term care, and hospice care, ensuring patients receive personalized and continuous support
• The demand for nursing care services is significantly driven by the aging population, rising prevalence of chronic diseases, and increasing preference for home healthcare services. The largest share of demand comes from the elderly demographic, with the highest need in regions with aging populations, particularly in developed countries
• The North America region is a dominant market for nursing care services, propelled by its well-established healthcare infrastructure and a growing focus on home-based care models 

  • For instance, the number of patients opting for home healthcare services has risen steadily in the U.S., with both large healthcare providers and independent agencies meeting this demand and implementing innovations in nursing care services. 

• Globally, nursing care services are considered one of the most vital components in the healthcare sector, ensuring patients receive optimal care, improving quality of life, and reducing hospital readmissions, particularly for the elderly and chronically ill

Report Scope and Nursing Care Market Segmentation

Nursing Care Market Trends

“Growing Shift Towards Home Healthcare and Telemedicine Integration”

• One prominent trend in the global nursing care market is the increasing shift towards home healthcare services and the integration of telemedicine
• These advancements enhance the accessibility and convenience of healthcare services by enabling patients to receive care in the comfort of their homes, while still being closely monitored by healthcare professionals remotely 

  • For instance, telemedicine allows nurses to remotely assess patient conditions, offer consultations, and provide follow-up care, particularly for chronic disease management, reducing the need for hospital visits 

• The integration of digital tools, such as wearable health devices and remote monitoring systems, is enabling better tracking of patient health, leading to more personalized care plans and improved health outcomes
• This trend is transforming traditional nursing care models, offering greater flexibility, improving patient satisfaction, and driving the demand for innovative home healthcare services in the market

Nursing Care Market Dynamics

Driver

“Rising Demand Due to Aging Population and Chronic Diseases”

• The increasing aging population and the rising prevalence of chronic diseases are significantly contributing to the growing demand for nursing care services
• As the global population ages, there is a higher incidence of age-related conditions such as dementia, mobility impairments, and chronic illnesses that require long-term care, creating a pressing need for skilled nursing services
• Chronic diseases such as diabetes, heart disease, and respiratory illnesses are becoming more prevalent, further driving the need for specialized nursing care to manage these conditions and improve quality of life for affected individuals
• With a growing preference for aging in place, home healthcare services are experiencing higher demand as patients and their families seek alternatives to institutionalized care, fostering the need for personalized and flexible nursing care solutions

For instance,

• In 2022, the U.S. Census Bureau highlighted that nearly 20% of the U.S. population would be over 65 years of age by 2030, indicating a sharp rise in the demand for nursing care services to support this aging demographic 
• The increasing need for chronic disease management and post-operative care further accelerates the demand for skilled nursing professionals, thereby driving the growth of the global nursing care market

Opportunity

“Integration of Telemedicine and Remote Monitoring in Nursing Care”

• Telemedicine and remote monitoring technologies present a significant opportunity for the nursing care market by enabling healthcare providers to offer remote consultations, continuous patient monitoring, and timely interventions
• The use of telehealth platforms and wearable devices can allow nurses to track patients’ vital signs, manage chronic conditions, and provide real-time updates to physicians, enhancing the overall quality of care and reducing hospital readmissions
• This integration offers more accessible and cost-effective care, especially for patients in rural or underserved areas, and supports aging individuals who prefer to receive care in the comfort of their homes

For instance,

• In April 2024, the National Health Service (NHS) in the UK introduced a remote monitoring program for elderly patients, utilizing wearable devices to monitor vital signs and manage chronic diseases, reducing the need for in-person visits and enhancing patient satisfaction
• In March 2023, the U.S. Centers for Medicare & Medicaid Services (CMS) expanded coverage for telehealth services, allowing nursing care providers to remotely monitor and support patients with chronic illnesses, ensuring better health management and improved outcomes 
• The growing acceptance and adoption of telemedicine and remote monitoring technologies present a vast opportunity to improve patient care, optimize resource utilization, and drive growth in the global nursing care market

Restraint/Challenge

“High Operational Costs and Staffing Shortages in Nursing Care”

• The high operational costs associated with nursing care services, including labor expenses, medical equipment, and facility maintenance, represent a significant challenge for the market, particularly in developing regions where resources may be limited
• The cost of providing quality care, especially in home healthcare settings, can often be substantial, with many service providers facing difficulties in maintaining affordable pricing while covering operational expenses
• Additionally, there is a growing shortage of qualified nursing professionals, which further exacerbates the challenges in delivering adequate care and increasing operational costs, as healthcare providers may need to offer higher wages or invest in training programs

For instance,

• In June 2023, according to a report by the World Health Organization (WHO), the global nursing workforce is facing significant shortages, with an estimated 5.9 million nurses needed worldwide to meet the demand for healthcare services. This shortage puts immense pressure on existing healthcare systems and drives up labor costs for nursing care providers 
• These challenges hinder the overall growth of the nursing care market, particularly in regions with constrained healthcare budgets, limiting the ability to deliver high-quality care and expand services

Nursing Care Market Scope

The market is segmented on the basis of service type, end user gender, and type of expenditure.

Nursing Care Market Regional Analysis

“North America is the Dominant Region in the Nursing Care Market”

• North America dominates the nursing care market, driven by advanced healthcare infrastructure, high demand for home healthcare services, and a strong presence of leading nursing care providers
• The U.S. holds a significant share due to the aging population, rising prevalence of chronic diseases, and increasing preference for aging-in-place solutions that require skilled nursing care
• The availability of well-established insurance coverage and government-funded programs like Medicare and Medicaid, along with growing investments in healthcare technology, further strengthen the market
• Additionally, the increasing number of patients requiring long-term care, along with the rising demand for palliative and hospice care, is fueling market expansion across the region

“Asia-Pacific is Projected to Register the Highest Growth Rate”

• The Asia-Pacific region is expected to witness the highest growth rate in the nursing care market, driven by rapid expansion in healthcare infrastructure, increasing awareness about elderly care, and rising demand for home healthcare services
• Countries such as China, India, and Japan are emerging as key markets due to the growing aging population, which requires specialized nursing care for chronic conditions, rehabilitation, and geriatric care
• Japan, with its advanced healthcare system and aging population, remains a critical market for nursing care services, leading in the adoption of innovative home healthcare models
• China and India, with their large populations and increasing healthcare needs, are witnessing rising investments from both the public and private sectors in nursing care services, improving accessibility and quality of care in these regions

Nursing Care Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Amedisys Inc. (U.S.)
• LHC Group, Inc. (U.S.)
• Kindred Healthcare, LLC (U.S.
• Encompass Health Corporation (U.S.)
• VNA Health Group (U.S.)
• Visiting Angels (U.S.)
• Comfort Keepers (U.S.)
• Brookdale Senior Living Inc. (U.S.)
• Genesis HealthCare (U.S.)
• Amedisys Home Health Care (U.S.)
• The Linde Group (Germany)
• Mitsui & Co., Ltd. (Japan)
• Catholic Health Initiatives (U.S.)
• Interim HealthCare (U.S.)
• Bupa Health Foundation (U.K.)
• Humana Inc. (U.S.)
• Senior Care Centers (U.S.)
• Sutter Health (U.S.)
• HealthSouth Corporation (U.S.)
• Cigna Corporation (U.S.)

Latest Developments in Global Nursing Care Market

• In July 2024, Abridge, Mayo Clinic, and Epic announced a strategic collaboration to develop a generative AI-powered ambient documentation workflow specifically tailored for nursing professionals. This innovative solution leverages Epic’s advanced healthcare technology and Abridge's generative AI platform, ensuring seamless integration within existing Epic nursing workflows. This initiative is part of the Epic Workshop program, which focuses on introducing cutting-edge technologies into the healthcare sector. The relevance of this collaboration extends beyond healthcare, reflecting the broader trend of AI integration in various industries, including the global nursing care market
• In October 2022, Symcor, a prominent Canadian organization specializing in secure data exchange solutions, entered into an agreement with CarePartners, an Ontario-based provider of nursing care and rehabilitation services, to enhance the caregiving experience for CarePartners' patients. This collaboration aims to optimize data exchange processes, ensuring improved service delivery and patient outcomes. The significance of this partnership extends beyond healthcare, aligning with similar trends in the global nursing care market
• In October 2022, Allina Health and Flare Capital Partners unveiled the launch of Inbound Health, a new company designed to empower health systems and health plans in delivering hospital-at-home and skilled nursing-at-home programs. This initiative aims to transform patient care by providing a more flexible and efficient approach to healthcare delivery, allowing patients to receive high-quality care in the comfort of their homes. The launch of Inbound Health holds broader significance, reflecting similar technological advancements observed in the global nursing care market 
• In December 2020, Genesis HealthCare acquired Sun Healthcare Group Inc., a move that expands its reach within the healthcare sector. Genesis HealthCare operates skilled nursing facilities, assisted and independent living centers, and behavioral health centers across 23 states in the United States, enhancing its service offerings and operational footprint. This acquisition holds broader significance, reflecting trends seen in other industries, such as the global nursing care market
• In June 2020, Kindred Healthcare, LLC announced the expansion of its long-term acute care hospitals with the addition of Acute Inpatient Rehabilitation Units (ARUs). These new units will provide intensive, multidisciplinary clinical and rehabilitation services, along with 24-hour nursing care, to enhance patient recovery and care outcomes. This expansion holds broader relevance, reflecting trends in the global Nursing Care Market. As Kindred Healthcare enhances its service offerings to provide comprehensive and specialized care, the nursing care industry worldwide is increasingly adopting similar approaches

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