Global Panthenol Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Panthenol Market Segmentation, By Source (Animal and Plant), Type (Dexpanthenol and D-pantothenyl Alcohol), Form (Powder, Liquid and Others), Application (Animal Feed, Pharmaceuticals, Cosmetics, Personal Care, and Food and Beverage) - Industry Trends and Forecast to 2032

What is the Global Panthenol Market Size and Growth Rate?

• The global panthenol market size was valued at USD 112.87 million in 2024 and is expected to reach USD 159.29 million by 2032, at a CAGR of 4.40% during the forecast period
• Panthenol market is witnessing significant growth driven by advancements in cosmetic formulations. The latest methods and technologies leverage panthenol's pro-vitamin B5 properties for enhanced skin hydration and hair strengthening. This has spurred its use in various personal care products, catering to rising consumer demand for effective skincare solutions. The market's expansion underscores panthenol's versatility and effectiveness in the beauty industry

What are the Major Takeaways of Panthenol Market?

• Growing consumer awareness of health benefits propels the demand for panthenol-enriched food and beverage products. Panthenol's role in promoting skin, hair health, and overall well-being aligns with the trend toward functional foods. For instance, beverages fortified with panthenol claim to enhance skin hydration and hair strength, appealing to health-conscious consumers seeking holistic solutions in their dietary choices. This trend drives market growth and underscores the increasing preference for ingredients that offer tangible health benefits
• Asia-Pacific dominated the panthenol market with the largest revenue share of 39.28% in 2024, fueled by rising disposable income, beauty consciousness, and demand for multifunctional personal care ingredients in skincare, haircare, and wellness products
• North America is projected to grow at the fastest CAGR of 10.62% from 2025 to 2032, fueled by the rising demand for multifunctional, dermatologically tested ingredients in clean beauty, healthcare, and wellness segments
• The Plant-based category dominated the market with the largest revenue share of 58.3% in 2024, driven by rising demand for vegan and cruelty-free ingredients in skincare and wellness formulations

Report Scope and Panthenol Market Segmentation  

What is the Key Trend in the Panthenol Market?

“Surge in Bio-Based and Multifunctional Ingredient Applications”

• A key trend transforming the global panthenol market is the rising preference for bio-based, multifunctional ingredients in personal care and pharmaceutical formulations. Panthenol, valued for its humectant, anti-inflammatory, and wound-healing properties, is being increasingly used across skin, hair, and nail care products

  • For instance, DSM Firmenich launched a high-purity, bio-based Panthenol grade under its "Clean Beauty" initiative, targeting eco-conscious consumers demanding sustainable and effective cosmetic actives

• Panthenol is also seeing increased usage in hybrid formulations that combine skin hydration with anti-aging, sun protection, or microbiome-balancing benefits. This multifunctionality aligns with consumer expectations for all-in-one personal care routines
• Brands are innovating with waterless formats, solid bars, and mask sheets using Panthenol to reduce environmental footprint and improve shelf life, thus addressing the sustainability goals of both consumers and regulators
• Companies such as Ashland and Evonik are investing in green chemistry platforms to develop plant-derived Panthenol alternatives and optimize performance with minimal environmental impact
• The convergence of multifunctionality, sustainability, and scientific validation is solidifying Panthenol’s role as a core bioactive in the next generation of dermocosmetic and therapeutic products

What are the Key Drivers of Panthenol Market?

• Increasing consumer demand for skin-soothing and barrier-repairing ingredients in skincare and haircare products is a major growth driver. Panthenol’s proven efficacy in improving hydration, elasticity, and scalp health is pushing its adoption in both mass and premium segments

  • For instance, in March 2024, L’Oréal reformulated several products in its CeraVe and Garnier lines to include D-Panthenol, highlighting its versatility across sensitive skin and dermatological care products

• The ingredient is also gaining momentum in pharmaceutical and OTC segments, especially in formulations for diaper rash, sunburn relief, and wound healing, due to its strong safety profile and minimal allergenic potential
• Growth in natural and organic personal care markets, along with rising awareness of ingredient transparency, is driving demand for Panthenol sourced from non-GMO, plant-based origins
• The expansion of the nutricosmetics sector and ingestible skincare is opening new application areas for Panthenol in beauty supplements, tapping into the beauty-from-within trend
• In addition, strong e-commerce penetration and the rise of indie beauty brands are facilitating faster product innovation and broader consumer access to Panthenol-based formulations globally

Which Factor is challenging the Growth of the Panthenol Market?

• One of the key challenges in the Panthenol market is the price sensitivity and volatility associated with raw material sourcing, especially for high-purity and bio-based variants. This can limit accessibility for small-scale manufacturers and budget-conscious consumers

  • For instance, supply disruptions in 2023 due to geopolitical tensions in major exporting countries caused a sharp rise in prices for key precursors used in synthetic Panthenol production

• In addition, formulation complexity when combining Panthenol with other actives can affect product stability or efficacy, especially in waterless or pH-sensitive systems. This requires advanced R&D and formulation expertise, posing a barrier for new entrants
• Regulatory hurdles also exist, as some Panthenol derivatives used in cosmetic or therapeutic applications require compliance with region-specific safety standards (e.g., REACH in Europe, FDA in the U.S.)
• Moreover, market fragmentation and inconsistent quality across suppliers, especially in emerging economies, create concerns about standardization, traceability, and ingredient purity
• To address these issues, industry leaders are adopting blockchain traceability, investing in closed-loop supply chains, and enhancing quality assurance protocols to ensure consistent product performance and regulatory compliance

How is the Panthenol Market Segmented?

The market is segmented on the basis of category, fragrance type, and application.

• By Source

On the basis of source, the panthenol market is segmented into Animal-based and Plant-based sources. The Plant-based category dominated the market with the largest revenue share of 58.3% in 2024, driven by rising demand for vegan and cruelty-free ingredients in skincare and wellness formulations. Consumer preference is shifting toward botanically derived products amid growing concerns around animal testing and sustainability.

The Animal-based source is expected to experience moderate growth, primarily supported by its established presence in pharmaceutical-grade applications where specific bioavailability or therapeutic efficacy is required.

• By Type

On the basis of type, the market is segmented into Dexpanthenol and D-pantothenyl alcohol. Dexpanthenol accounted for the largest revenue share of 64.1% in 2024, attributed to its superior moisturizing, anti-inflammatory, and healing properties, making it a staple in dermatological and hair care formulations.

D-pantothenyl alcohol is projected to grow steadily through 2032 due to its use as a vitamin B5 precursor and stabilizer in food, feed, and cosmetic applications. Ongoing R&D into functional cosmetic ingredients may further boost this segment’s traction.

• By Form

On the basis of form, the Panthenol market is segmented into Powder, Liquid, and Others. The Liquid form dominated the market with a revenue share of 52.7% in 2024, owing to its high solubility, ease of incorporation into emulsions, and widespread usage in serums, lotions, and conditioners.

The Powder form is expected to exhibit the fastest CAGR between 2025 and 2032, favored for its longer shelf life and suitability in powdered supplements, tablets, and dry formulations in pharma and nutraceutical applications.

• By Application

On the basis of application, the market is segmented into Animal Feed, Pharmaceuticals, Cosmetics, Personal Care, and Food and Beverage. The Cosmetics and Personal Care segment collectively led the market with the highest revenue share of 39.8% in 2024, owing to the growing adoption of Panthenol in moisturizers, shampoos, creams, and sunscreens for its skin-soothing and hydrating effects.

The Pharmaceutical segment is anticipated to grow at the fastest pace through 2032, driven by its therapeutic benefits in wound healing, burn treatments, and ophthalmic solutions. Increasing awareness about multifunctional ingredients is also pushing formulators to integrate Panthenol in innovative drug delivery systems.

Which Region Holds the Largest Share of the Panthenol Market?

• Asia-Pacific dominated the panthenol market with the largest revenue share of 39.28% in 2024, fueled by rising disposable income, beauty consciousness, and demand for multifunctional personal care ingredients in skincare, haircare, and wellness products
• Countries such as China, Japan, South Korea, and India are driving market expansion through robust cosmetics manufacturing ecosystems, rising adoption of Western beauty routines, and rapid growth of e-commerce platforms promoting clean-label formulations.
• The region also benefits from cost-effective production, abundant raw material supply, and rising preference for natural and plant-based actives among Gen Z and millennial consumers, solidifying its leadership position in the global panthenol market

China Panthenol Market Insight

The China panthenol market captured the largest revenue share of 43.5% within Asia-Pacific in 2024, supported by the booming domestic beauty industry, government initiatives promoting local sourcing, and the growth of cosmeceuticals. Leading Chinese brands are incorporating panthenol into skincare and personal hygiene products due to its moisturizing, soothing, and anti-inflammatory properties. Social media influencers and “ingredient transparency” trends are enhancing awareness, especially in Tier 1 and Tier 2 cities.

Japan Panthenol Market Insight

The Japan panthenol market is expanding steadily, driven by demand for high-quality, minimalist skincare. Japanese consumers prioritize mild, multifunctional ingredients such as panthenol for daily routines, especially in serums, lotions, and anti-aging formulations. An aging population and a strong inclination toward holistic wellness support the demand for Panthenol-infused aromatherapy and therapeutic products such as massage oils and mists.

India Panthenol Market Insight

The India panthenol market is projected to grow at a notable CAGR due to increasing adoption of Western skincare regimens, rising male grooming trends, and rapid penetration of herbal cosmetics. Local brands are blending Panthenol with traditional botanicals for ayurvedic and organic product lines. Increased consumer education and online retailing are accelerating the availability of panthenol-based sunscreens, moisturizers, and scalp treatments.

Which Region is the Fastest Growing in the Panthenol Market?

North America is projected to grow at the fastest CAGR of 10.62% from 2025 to 2032, fueled by the rising demand for multifunctional, dermatologically tested ingredients in clean beauty, healthcare, and wellness segments. Consumers are seeking high-performance and sensitive-skin-friendly actives, leading to increased use of panthenol in everything from tattoo aftercare to baby lotions. The presence of leading beauty conglomerates, product innovation, and digital-first brands using Panthenol in formulations supports rapid regional growth.

U.S. Panthenol Market Insight

The U.S. panthenol market accounted for the largest share in North America in 2024, driven by demand for clinically proven ingredients and skin barrier repair solutions. The growing popularity of DIY formulations, expanding niche brands in skin, scalp, and wound care, and active consumer engagement through digital beauty platforms are boosting panthenol usage. In addition, OTC pharma and wellness retailers are incorporating Panthenol into hydration and healing product lines.

Canada Panthenol Market Insight

The Canada panthenol market is poised for steady growth, supported by the country’s commitment to sustainable beauty and transparent labeling. Canadian consumers value eco-certifications and dermatological efficacy, making panthenol a preferred choice in green personal care and wellness products. The trend of hybrid beauty products and cross-border brand launches is further expanding Panthenol’s footprint.

Which are the Top Companies in Panthenol Market?

The panthenol industry is primarily led by well-established companies, including:

• Royal Aroma (U.S.)
• Bell Flavors & Fragrances (U.S.)
• CREATIVE FLAVOURS & FRAGRANCES S.P.A. (Italy)
• Escentscia (Belgium)
• Chemarome (France)
• Craftiful Panthenols (U.K.)
• Schreiber Essences GmbH & Co.KG (Germany)
• Moksha Lifestyle (India)
• Aromaaz International (India)
• DOOP Fragrance Co. (U.S.)
• Candle Chemistry (U.S.)
• Givaudan (Switzerland)
• VEDAOILS (India)
• Fragrance Innovation Australia (Australia)
• Guangzhou Yahe Biotechnology Co., Ltd. (China)
• BMV Fragrances Pvt. Ltd. (India)
• Bickford Flavors (U.S.)
• Synthodor Company (U.S.)
• Natural Sourcing, LLC (U.S.)
• Rimports (U.S.)
• Nature's Flavors, Inc. (U.S.)
• LDG International (U.S.)
•  

What are the Recent Developments in Global Panthenol Market?

• In July 2025, Emart announced on the 7th that it will exclusively launch the second lineup of its ultra-low-priced cosmetics range, developed in collaboration with LG H&H, under the name Glow, Up by Beyond Hyaluron Panthenol. This new hydration and soothing line includes four products toner, serum, cream, and sunscreen all priced at 4,950 won each. This collaboration reinforces Emart’s commitment to offering affordable yet effective skincare solutions
• In March 2025, Slick Gorilla, widely recognized for its innovative hairstyling products such as their breakthrough hairstyling powder, expanded its offerings by launching the new Daily 2-in-1 Shampoo & Conditioner. The product is enriched with Panthenol, a vital ingredient that provides intense hydration and moisture to the hair. This marks the brand’s deeper foray into the haircare segment, enhancing its presence in everyday grooming routines
• In May 2021, Croma-Pharma (Croma) took a strategic step by introducing its skincare brand Croma farewell, tailored to meet consumer demand for clean and effective skincare. Among its debut offerings was a dry skin formula infused with Hyaluronic Acid, Niacinamide, D-Panthenol, and Aloe Vera, designed to deeply hydrate, strengthen the skin barrier, and improve elasticity. This launch signaled Croma’s diversification beyond hyaluronic injectables and into the premium skincare market

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