Global Pea Flakes Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Pea Flakes Market Analysis

The pea flakes market is witnessing steady growth, driven by increasing demand for plant-based ingredients in both animal feed and human food products. Pea flakes are highly valued for their nutritional content, offering a rich source of protein, fiber, and essential vitamins. In the animal feed sector, the rising popularity of natural and organic feed for small pets like rabbits and guinea pigs is boosting the demand for pea flakes. Additionally, as consumers increasingly seek plant-based alternatives in their diets, pea flakes are gaining traction in health-conscious food products, including snacks and cereals. The market is also benefiting from the growing trend toward sustainable agriculture, as peas are considered environmentally friendly crops with a low carbon footprint.

Pea Flakes Market Size

Global pea flakes market size was valued at USD 2.08 billion in 2023 and is projected to reach USD 4.61 billion by 2031, with a CAGR of 10.50% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Pea Flakes Market Trends

“Increasing Interest in Sustainable Farming

The growing consumer focus on sustainability is driving a notable market trend in the promotion of pea flakes as an eco-friendly, sustainable ingredient. Pea crops are recognized for their low environmental impact, as they require less water and nitrogen compared to other legumes and grains, making them a more sustainable option in agriculture. This aligns with the rising demand for products that are not only healthy but also environmentally responsible. Consumers are increasingly prioritizing sustainability in their food choices, seeking out products that contribute to lower carbon footprints and promote regenerative farming practices. Pea flakes are well-positioned in this space, as they support sustainable farming systems by enriching soil through nitrogen fixation. As brands highlight these environmental benefits in their marketing strategies, pea flakes can become a key component in the broader movement toward sustainable food systems, appealing to eco-conscious consumers and enhancing their market presence.

Report Scope and Market Segmentation       

Pea Flakes Market Definition

Pea flakes are flat, dehydrated pieces of peas that are commonly used in animal feed, particularly for pets like rabbits, guinea pigs, and other small animals. These flakes are made by pressing and rolling peas, then drying them. They retain much of the nutritional content of whole peas, such as protein, fiber, and vitamins, making them a healthy and convenient feed option.

Pea Flakes Market Dynamics

Drivers  

• Rising Demand for Plant-Based Diets

The growing global shift towards plant-based diets is significantly boosting the demand for pea flakes as an alternative protein source. Consumers, especially health-conscious individuals, are increasingly opting for plant-based foods due to concerns about health, sustainability, and animal welfare. Pea flakes are rich in protein, fiber, and essential nutrients, making them an attractive option in both human food and pet food products. This trend is particularly pronounced in developed markets where plant-based diets are becoming mainstream, but the demand is also spreading to emerging markets as awareness of the benefits of plant-based nutrition increases. The use of pea flakes in various plant-based food products such as snacks, cereals, and protein supplements is contributing to their rising popularity.

• Growth in Organic and Natural Pet Food

The pet food industry is undergoing a transformation as more pet owners seek natural, organic, and minimally processed ingredients for their pets. This shift is being driven by a growing awareness of the benefits of healthier diets for pets, especially small animals like rabbits, guinea pigs, and hamsters. Pea flakes, with their high nutritional value and digestibility, are becoming a popular choice in organic and natural pet food formulations. As consumers increasingly prioritize the health and well-being of their pets, the demand for pea flakes in pet food products is growing. Additionally, the clean-label appeal of pea flakes is aligning with consumer preferences for transparency in pet food ingredients.

Opportunities

• Use in Sports Nutrition and Fitness Products

With athletes and fitness enthusiasts increasingly shifting toward plant-based diets, they are looking for high-protein, nutrient-rich alternatives to traditional animal-based products. Pea flakes, being a rich source of plant-based protein, are well-positioned to meet this demand. They can be used in protein shakes, bars, and supplements, providing a healthy, sustainable option for consumers focused on muscle recovery, energy, and overall well-being. The rising interest in clean-label and minimally processed sports nutrition products also aligns well with the natural appeal of pea flakes, making them an attractive ingredient in the sports and fitness market. The growing demand for plant-based protein in sports nutrition and fitness products presents a significant opportunity for pea flakes.

• Rising E-Commerce Sales Channels

Pea flake manufacturers are able to reach a wider audience through direct-to-consumer channels with consumers becoming more comfortable shopping online, particularly for specialty and health-focused products. E-commerce offers convenience and accessibility, especially in regions where retail distribution may be limited. The online space allows brands to showcase the nutritional benefits of pea flakes and cater to health-conscious consumers who are actively seeking plant-based products. Moreover, e-commerce platforms enable manufacturers to gather consumer insights and adjust their marketing strategies, thereby enhancing brand visibility and fostering greater market penetration. The increasing popularity of e-commerce platforms is opening up new opportunities for the sale of pea flakes.

Restraints/Challenges

• Fluctuating Raw Material Prices

One of the key restraints in the pea flakes market is the volatility in raw material prices, primarily driven by fluctuations in pea production. Climate conditions such as droughts, floods, and other environmental factors can significantly impact pea yields, leading to supply shortages or surpluses. This instability affects the cost of pea flakes, making it challenging for manufacturers to maintain consistent pricing. As pea flakes are highly dependent on agricultural production, any disruptions in the supply chain can lead to price hikes, which in turn may discourage consumers and businesses from adopting them in their products.

• Competition from Other Plant-Based Ingredients

Pea flakes face intense competition from other popular plant-based ingredients such as soy, lentils, and chickpeas. These alternatives are well-established in the plant-based protein and pet food markets and often have broader consumer recognition. Soy, in particular, is a dominant player in the plant-based protein sector due to its high protein content and versatility. Lentils and chickpeas are also widely used in a variety of plant-based food products, from snacks to meat substitutes. As consumers have a wide array of plant-based options to choose from, the pea flakes market must continuously differentiate itself and highlight its unique nutritional benefits and sustainability advantages to maintain competitiveness.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Pea Flakes Market Scope

The market is segmented on the basis of nature, type, application, end-use, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Yellow Peas
• Green peas

End use

• Food Processing
• Animal Feed
• Aqua Feed
• Household/Retail

Packaging

• Retail
• Pouches
• Paper Bags
• Tins
• Bulk

Application

• Food processing
• Animal feed

Nature

• Organic
• Conventional

Distribution Channel

• B2B/Direct
• B2C/Indirect
• Supermarkets/Hypermarkets
• Modern Grocery Stores
• Specialty Stores
• Pet Stores
• Online Retailers

Pea Flakes Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, nature, type, application, end-use, packaging, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to their numerous health benefits. Pea flakes are recognized for their role in managing health conditions such as high blood pressure and obesity, making them a popular choice among health-conscious consumers. The growing awareness of plant-based diets and their nutritional advantages further fuels demand in this region.

Asia-Pacific is expected to be the fastest growing due to rising disposable incomes and a growing population. As more consumers in the region become aware of the health benefits of plant-based diets, demand for nutritious ingredients like pea flakes is increasing. The expanding middle class, coupled with greater urbanization, is leading to higher consumer spending on health-conscious food products. Furthermore, the region’s rapidly evolving food industry, supported by advancements in production and distribution, is expected to further propel the market growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Pea Flakes Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Pea Flakes Market Leaders Operating in the Market Are:

• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• Danone SA (France)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.)
• Garden Valley Foods. (U.S.)
• SOTEXPRO (France)
• JR FARM GmbH (Germany)
• B P Milling Ltd (U.K.)
• Dumoulin BV (Belgium)
• Inland Empire Foods Inc (U.S.)
• Wheeky Pets, LLC. (U.S.)

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