“Increasing Interest in Sustainable Farming”
- A significant trend in the global pea flakes market is the growing consumer and industry interest in sustainably sourced ingredients, which is encouraging wider adoption of peas cultivated using eco-friendly farming practices
- For instance, companies such as Benson Hill are investing in vertically integrated supply chains and sustainable agriculture technologies to reduce environmental impact while improving the nutritional profile of plant-based ingredients such as pea flakes
- Sustainable farming practices, including crop rotation and minimal pesticide use, support soil health and also align with clean-label trends and environmental values held by conscious consumers
- The traceability of raw materials and ethical sourcing are becoming more important in buyer decision-making, especially for food processors and retailers targeting the premium health and wellness segment
- With growing regulatory and consumer pressure to reduce carbon footprints, brands are increasingly marketing their use of sustainably sourced pea flakes in product formulations, from snacks to pet food
- This shift towards environmentally responsible production and transparent supply chains is expected to further drive demand for pea flakes, positioning them as a preferred sustainable protein and fiber source in global markets
