Global Pet Calming Products Market
Market Size in USD Billion
CAGR :
% 
USD
12.35 Billion
USD
19.40 Billion
2024
2032
 Forecast Period |
2025 –2032 |
 Market Size (Base Year) |
USD 12.35 Billion |
 Market Size (Forecast Year) |
USD 19.40 Billion |
 CAGR |
% |
| Major Markets Players |
Global Pet Calming Products Market Segmentation, By Pet (Dog, Cat, and Others), Product (Food and Supplements, Snack and Treats, Gel and Ointment, Spray and Mist, and Others), Type (Prescription and Over-the-Counter (OTC)), Ingredient (Melatonin, L-theanine, Vitamin B1, Herbal Ingredients, and Others), Distribution Channel (Offline and Online) - Industry Trends and Forecast to 2032
Pet Calming Products Market Size
- The global pet calming products market was valued at USD 12.35 billion in 2024 and is expected to reach USD 19.40 billion by 2032
- During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 5.80%, primarily driven by rising adoption of companion animals
- This growth is driven by increasing awareness of pet mental health and the growing demand for natural calming solutions
Pet Calming Products Market Analysis
- The pet calming products market is experiencing substantial growth driven by increasing awareness among pet owners about the benefits of natural and chemical-free solutions for pet anxiety and stress relief. Innovations such as plant-based ingredients and eco-friendly packaging are enhancing accessibility, fueling the expansion of these products globally
- Demand is mainly driven by a rising preference for non-toxic, safe, and effective calming solutions, as well as an increase in pet ownership and awareness of mental health in pets
- North America is the dominant region in the market, owing to a robust pet care industry, high consumer spending on premium products, and a growing trend towards eco-conscious pet care
- For instance, in the U.S., there has been a noticeable rise in sales of pet calming products, especially in the premium and mass-market categories, as consumers become more educated about the importance of pet wellness. Manufacturers are focusing on developing hypoallergenic and vegan products to meet consumer expectations
- Globally, the pet calming products market is expanding rapidly, with innovations such as spray and diffuser solutions, as well as biodegradable packaging, playing a key role in shaping the future of pet care products
Report Scope and Pet Calming Products Market Segmentation
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Attributes |
Pet Calming Products Key Market Insights |
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Segments Covered |
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Countries Covered |
North America
Europe
Asia-Pacific
Middle East and Africa
South America
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Key Market Players |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework |
Pet Calming Products Market Trends
“Growing Preference for Natural and Multifunctional Pet Calming Solutions”
- A key trend in the pet calming products market is the increasing demand for natural and multifunctional solutions, driven by rising pet owner awareness and a shift toward chemical-free formulations
- Innovations such as herbal ingredients, CBD-infused treats, and pheromone-based sprays are gaining popularity, ensuring safety, effectiveness, and sustainability while catering to eco-conscious consumers
- For instance, many pet wellness brands are introducing multi-purpose calming products, such as chews with digestive support and aromatherapy-infused sprays, addressing multiple pet health concerns with a single formulation
- Manufacturers are also focusing on biodegradable packaging and waterless formulations, reducing environmental impact while enhancing product longevity and usability
- This trend is transforming the pet wellness industry, making organic calming solutions more accessible, sustainable, and preferred by modern pet owners worldwide
Pet Calming Products Market Dynamics
Driver
“Rising Pet Owner Preference for Natural and Chemical-Free Calming Solutions”
- Growing awareness of pet anxiety and stress-related behaviors has led pet owners to seek natural and chemical-free calming solutions for their furry companions
- The demand for non-toxic, veterinarian-approved, and herbal-based pet calming products is increasing as consumers prioritize safe and effective formulations that promote pet well-being
- Regulatory bodies are encouraging the use of plant-based and holistic ingredients, driving brands to innovate with eco-friendly and sustainable alternatives that meet evolving pet health standards
For instance,
- In November 2024, PetFriendly introduced Mellow, a pheromone-based calming line designed to reduce stress and anxiety in dogs and cats
- In December 2023, PetIQ, Inc. launched the SENTRY Portable Calming Diffuser, offering a non-electric, long-lasting stress-relief solution for pets
- In September 2022, Zesty Paws expanded its Hemp Elements Plus Calming Bites, incorporating broad-spectrum hemp extract
- With pet owners prioritizing holistic pet care and sustainability, the pet calming products market is expected to experience steady growth, fostering continuous innovation in natural and plant-based solutions
Opportunity
“Expanding Retail and E-Commerce Presence for Pet Calming Products”
- The increasing availability of pet calming products through online marketplaces, specialty stores, and major retail chains is creating significant growth opportunities
- Brands are leveraging direct-to-consumer (DTC) models, subscription services, and digital marketing strategies to enhance customer reach and brand loyalty
- The rise of sustainable packaging and refillable product lines is further attracting eco-conscious consumers, driving market expansion
For Instance,
- In February 2024, PetFriendly partnered with leading pet retailers to increase in-store accessibility for its pheromone-based calming product line
- In September 2023, ThunderWorks launched a dedicated e-commerce platform, enabling direct sales of its calming wraps and pheromone diffusers with subscription-based discounts
- In June 2023, Zesty Paws introduced an exclusive online bundle offer, promoting its hemp-infused calming treats to digital-first consumers
- With the growing influence of e-commerce and retail expansion, the Pet Calming Products market is set to witness sustained growth, driven by enhanced accessibility, consumer convenience, and digital engagement strategies
Restraint/Challenge
“High Production Costs”
- The use of premium natural ingredients, sustainable packaging, and eco-friendly production methods significantly raises manufacturing costs, making Pet Calming Products more expensive than synthetic alternatives
- Price sensitivity remains a challenge, as budget-conscious pet owners may hesitate to pay a premium for organic pet calming solutions, despite their proven benefits
For Instance,
- In January 2024, PetHonesty adjusted its pricing strategy after facing resistance from cost-sensitive consumers, introducing smaller and more affordable pack sizes
- In October 2023, VetriScience expanded its calming supplement range to include a mid-tier product line, offering a balance between affordability and premium quality
- In May 2023, Zesty Paws launched a consumer awareness campaign, educating pet owners on the benefits of natural calming chews and justifying their higher price points
- With cost concerns limiting mass adoption, companies must strike a balance between affordability and sustainability, ensuring pet calming products remain accessible while maintaining quality and ethical sourcing
Pet Calming Products Market Scope
The market is segmented on the basis of pet, product, type, ingredient, and distribution channel.
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Segmentation |
Sub-Segmentation |
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By Pet |
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By Product |
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By Type |
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By Ingredient |
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By Distribution Channel |
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Pet Calming Products Market Regional Analysis
“North America is the Dominant Region in the Pet Calming Products Market”
- North America holds the largest market share in the global Pet Calming Products market, driven by increasing pet ownership, rising awareness of natural ingredients, and growing demand for chemical-free formulations that support pet wellness
- The U.S. leads the region due to a strong consumer preference for organic supplements, a well-established pet care industry, and increasing investments in sustainable manufacturing for pet wellness solutions
- The availability of pheromone-based calming aids, including herbal-infused treats and aromatherapy sprays, has further fueled market expansion
- Additionally, increasing concerns over pet anxiety, rising sales through e-commerce platforms, and the growing influence of veterinarian-recommended solutions contribute to the continuous growth of the pet calming products market in North America
“Asia-Pacific is projected to register the Highest Growth Rate”
- Asia-Pacific is expected to witness the highest CAGR in the Pet Calming Products market, driven by increasing pet adoption, rising awareness of holistic pet care, and a growing demand for natural calming solutions
- Countries such as China, Japan, and India are leading the market due to strong consumer interest in herbal supplements, expanding pet specialty retail chains, and the influence of social media pet care trends
- The rapid growth of e-commerce platforms, coupled with continuous innovations in plant-based formulations, is further accelerating market expansion
- Additionally, government initiatives promoting pet wellness, rising investments in sustainable product development, and increasing adoption of veterinarian-approved calming solutions are driving the rapid growth of the Pet Calming Products market across Asia-Pacific
Pet Calming Products Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
The Major Market Leaders Operating in the Market Are:
- Nestlé Purina (U.S.)
- Zoetis Services LLC (U.S.)
- Virbac (France)
- Now Corp (U.S.)
- Petco Animal Supplies, Inc (U.S.)
- Chewy, Inc. (U.S.)
- Pet Honesty (U.S.)
- NOW Foods (U.S.)
- Ceva Animal Health LLC (U.S.)
- GARMON CORP (U.S.)
- Central Garden and Pet (U.S.)
- PetIQ, LLC. (U.S.)
- RelaxoPet (Germany)
- Vetoquinol (France)
- Healing Hollow Essential Oil Co. (Canada)
- Canine Coddler (U.S.)
- Sparoom (U.S.)
- Warren London (U.S.)
- Pet Proactive Ltd (U.K.)
- Animal Essentials, Inc. (U.S.)
Latest Developments in Global Pet Calming Products Market
- In November 2024, PetFriendly introduced Mellow, a line of pheromone-based pet calming products aimed at reducing stress and anxiety in cats and dogs. The product line included a diffuser and spray, designed to address common triggers such as fireworks, thunderstorms, and separation anxiety. The diffuser, utilizing Passive Evaporation Technology, provided a 30-day calming effect in spaces up to 700 square feet, while the spray offered portable relief for travel and vet visits
- In December 2023, PetIQ, Inc. launched the SENTRY Portable Calming Diffuser, designed for dogs and cats to alleviate stress during the holiday season and beyond. The diffuser featured patented pheromone technology to lower pets’ heart rates and promote relaxation for up to 30 days without requiring electricity. It was ideal for frequently used pet areas and helped mitigate stress-induced behaviors such as barking, marking, and scratching. Pet parents could replace cartridges easily for continuous calming support
- In March 2023, Virbac announced its expansion plans in Europe due to the growing pet population. The company planned to invest nearly USD 42 million in relocating to a new manufacturing facility in Saint-Gilles to support its expansion efforts
- In February 2023, Comfort Zone entered the U.K. market with a drug-free Pheromone Collar, marking its first calming product launch in the region
- In September 2022, Zesty Paws expanded its product portfolio with the launch of three cat-specific products. The Hemp Elements Plus Calming Bites featured broad-spectrum hemp extract, ashwagandha, melatonin, and other calming ingredients to promote relaxation in cats
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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