Global Phytonutrients Market – Industry Trends and Forecast to 2029

Global Phytonutrients Market, By Type (Flavonoids, Carotenoids, Polyphenols, Alkaloids, Phytosterols, Vitamins, Monoterpenes, Resveratrol, Phytoestrogens, Isothiocyanates, Allyl Sulfides, Glucosinolates, Lignans, Betalains, and Others), Function (Immune System, Vision, Skin Health, Bone Health, Cardiovascular Health, Anti-Cancer, Lung Health, Blood Vessel Health, Woman Health, Anti-Cholesterol, and Others), Source (Spice, Herb, Flower, Tea, Fruit, Vegetables, Cereals, Legumes, Oilseeds, Marine Plant Extracts), Form (Liquid, Dry), Category (Organic, Conventional), Nature (Blended, Pure), Application (Food Products, Beverages, Nutraceuticals, and Dietary Supplements, Cosmetics and Personal Care, Animal Feed, Pharmaceuticals, Others) Industry Trends and Forecast to 2029.

Global Phytonutrients Market Analysis and Insights

Increasing demand for phytonutrients in the food and beverage industries will accelerate the market demand. The rising focus on pharmaceutical industries to reduce cancer, diabetes, and heart disease will also enhance the global phytonutrients market's growth. Additionally, the need for phytonutrients in the feed and cosmetics industries is also expected to drive the market. The increase in demand for ayurvedic products is expected to act as an opportunity for the market.

The standard quality determination technique of phytonutrients and their products is inadequate, which is expected to restrain the growth of the global phytonutrients market. Additionally, the phytonutrient supplements are insufficient in regulating products that involve marketing and promotion, which are the other factors anticipated to inhibit the development of the global phytonutrients market through the forecast term. The manufacturers of the phytonutrients focus on the R&D work on the extraction process of phytonutrients that may challenge competitors in the market.  

Data Bridge Market Research analyses that the global phytonutrients market will grow at a CAGR of 7.4% during the forecast period of 2022 to 2029.

Global Phytonutrients Market Dynamics

Drivers

• Growing Demand for Food Beverages

Rising demand for food and beverages due to the increasing global population is expected to drive the demand for phytonutrients in the industry. Phytonutrients such as carotenoids are used as natural colorants in the food and beverages industry

• Increasing Demand for Animal Feed

In the animal feed industry, phytonutrients are used as antioxidants in animal feed to enhance animal growth and protect animals from oxidative damage caused by free radicals. Phytonutrients help to enhance innate immunity in animals, especially poultry.

• Increasing Demand for Nutraceutical Products

The rising demand for nutraceutical products to prevent and cure health issues such as diabetes, hypertension, obesity, skin and aging problems, bone issues, cardiovascular diseases, and others are likely to drive the demand for phytonutrients in nutraceutical applications. 

Opportunities

• Growing Demand for Natural Food Products

Organic foods or natural foods are grown without artificial pesticides, fertilizers, or herbicides. Due to a developing range of chemical poisoning instances, growing global health concerns are expected to propel within the natural food products segment. Nowadays, especially after the COVID-19 pandemic, consumers have become fitness conscious due to chemical insecticides' harmful effects present in meals. The toxicity of chemical insecticides in food products can lead to most cancers, hormone disruption.

Restraints/Challenges

However, extra consumption of some phytonutrients may have side effects. Phytochemicals that are toxic to humans are known as phytotoxins. For instance, aristolochic acid, one of the phytochemicals, is carcinogenic at low doses and harmful to humans. Some phytochemicals have antinutrients properties that interfere with the absorption of nutrients. And some phytonutrients, such as polyphenols and flavonoids, are pro-oxidants in high ingested amounts.

The major source of phytonutrients is a variety of fruits, vegetables, spices, cereals, legumes, and oilseeds. The quality and quantity of the phytonutrients obtained are directly dependent on the quality and quantity of these input raw materials. Due to seasonal variation, climate conditions, and other such factors, the quality and quantity of the raw materials are expected to be variable. Due to this, it is a major restraint to the availability of phytonutrients in desired quantity and acceptable quality. Any adulteration in the input raw materials will lead to undesired characteristics in the extracted phytonutrients, which may be unacceptable to the consumers

Post COVID-19 Impact on Global Phytonutrients Market

The COVID-19 pandemic has highly disrupted the supply chain of raw materials used to manufacture phytonutrients and disturbed the supply chain of end-user industries. It was attributed to the lack of resources and transportation, which led to lower access, delayed stock, and supplies of raw materials products. Additionally, many governments restricted the movement of goods across the countries, and the entire supply chain was distorted. Due to the disrupted supply chain, transportation of raw materials has been interrupted, stalling production. Similarly, inflated prices and halt on phytonutrients production have resulted in unmet demands for phytonutrients in various end-users such as food, beverages, cosmetics, pharmaceutical, and other industries.

Phytonutrients are majorly used in the food and beverages industry. Thus, COVID-19 had a major setback for phytonutrients consumption, as there was a disturbance in the supply chain due to the pandemic. The use of phytonutrients by food manufacturers has also reduced as the manufacturing of goods has also slowed down. However, the increased concerns about immunity and overall health re-established the demand for phytonutrients after the pandemic.

In addition, the new variant of COVID-19 'Omicron' is spreading fast across the world, which has again prompted governments around the globe to reimpose travel restrictions which will gradually disturb the supply chain again in some percentage.

For instance,

• In January 2022, The World Health Organization (WHO) has said more than half of Europe's population will get infected with the Omicron coronavirus variant within the next six to eight weeks

Recent Development

• In December 2021, Merck KGaA expanded its strategic corporate venture capital arm M Ventures. The company has an investment of € 600 million allocated to M Ventures. This has helped the company further to grow both the number and size of investments

Global Phytonutrients Market Scope

The global phytonutrients market is segmented into type, source, form, category, nature, function, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Vitamins
• Flavonoids
• Isothiocyanates
• Carotenoids
• Resveratrol
• Glucosinolates
• Phytoestrogens
• Allyl Sulfides
• Polyphenols
• Betalains
• Alkaloids
• Monoterpenes
• Lignans
• Phytosterols
• Others

Based on type, the global phytonutrients market is segmented into vitamins, flavonoids, isothiocyanates, carotenoids, resveratrol, glucosinolates, phytoestrogens, allyl sulfides,  polyphenols,  betalains, alkaloids, monoterpenes, lignans, phytosterols, and others.

Source

• Spice
• Herb
• Flower
• Tea
• Fruit
• Vegetables
• Cereals
• Legumes
• Oilseeds
• Marine Plant Extracts

Based on source, the global phytonutrients market is segmented into spice, herb, flower, tea, fruit, vegetables, cereals, legumes, oilseeds, and marine plant extracts.

Form

• Dry
• Liquids

Based on form, the global phytonutrients market is segmented into dry and liquid.

Category

• Organic
• Conventional

Based on category, the global phytonutrients market is segmented into organic and conventional.

Nature

• Pure
• Blended

Based on nature, the global phytonutrients market is segmented into pure and conventional.

Function

• Immune System
• Vision
• Skin Health
• Bone Health
• Cardiovascular Health
• Anti-Cancer
• Lung Health
• Blood Vessel Health
• Women Health
• Anti-Cholesterol
• Others

Based on function, the global phytonutrients market is segmented into the immune system, vision, skin health, bone health, cardiovascular health, anti-cancer, lung health, blood vessel health, women health, anti-cholesterol, and others.

Application

• Food Products
• Beverages
• Nutraceuticals
• Dietary Supplements
• Cosmetics and Personal Care
• Animal Feed
• Pharmaceuticals
• Others

Based on application, the global phytonutrients market is segmented into food products, beverages, nutraceuticals, and dietary supplements, cosmetics and personal care, animal feed, pharmaceuticals & others.

Global Phytonutrients Market Regional Analysis/Insights

The global phytonutrients market is analyzed, and market size insights and trends are provided by country, type, source, form, category, nature, function, and application.

Some of the countries covered in the global phytonutrients market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina & rest of South America.

Germany in the European region is expected to dominate the global phytonutrients market due to the rising consumer awareness regarding the health benefits provided by phytonutrients.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of global brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Phytonutrients Market Share Analysis

The global phytonutrients market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the global phytonutrients market.

Some of the key market players in the global phytonutrients market are Merck KGaA, Kothari Phytochemicals International, Hindustan Herbals, Brlb International, Bio-India Biologicals (BIB) Corporation, ExcelVite, Merck KGaA, Prinova Group LLC., Aayuritz Phytonutrients Pvt.Ltd., BTSA, DYNADIS, NutriScience Innovations, LLC, DSM, Arboris, DÖHLER GMBH, BASF SE, Lycored, Cargill, Incorporated., MANUS AKTTEVA BIOPHARMA LLP, Cyanotech Corporation, Sabinsa, HERBAL CREATIONS, ADM, GUSTAV PARMENTIER GMBH, Ashland, IFF Nutrition & Biosciences, Matrix Fine Sciences Pvt. Ltd, AOM, ConnOils LLC, Vitae Caps S.A., Xi'an Healthful Biotechnology Co., Ltd, PhytoSource, Inc., Elementa, and others.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, GCCVsRegional and Vendor Share Analysis. Please request an analyst call in case of further inquiry.