“Growing Application in Functional and Nutraceutical Foods”
- A major trend in the Propolis market is its increasing incorporation into functional foods and nutraceutical products due to its rich concentration of bioactive compounds such as flavonoids, phenolic acids, and antioxidants
- With consumer interest shifting toward natural immunity boosters and anti-inflammatory ingredients, food and beverage manufacturers are infusing Propolis into supplements, gummies, herbal teas, and fortified snacks
- In January 2024, Juice Works, a nutraceutical company, launched a new line of Propolis extract immunity shots aimed at promoting cardiovascular health and anti-aging benefits
- This trend aligns with the clean-label and plant-based movement, as Propolis is viewed as a natural, non-GMO, chemical-free alternative to synthetic additives
- As awareness grows around its therapeutic value, Propolis is expected to emerge as a staple ingredient in the global functional food ecosystem, bridging nutrition and natural medicine
