“Growing Demand for Plant-Based Protein Alternatives”
- The global pulses market is expanding rapidly, driven by heightened consumer interest in plant-based protein alternatives—a trend powered by health awareness, environmental sustainability, and the shift to vegetarian and flexitarian diets. Pulses such as lentils, chickpeas, peas, and beans are increasingly utilized in meat substitutes, vegan meal kits, and high-protein snack bars due to their rich protein, fiber, and micronutrient content
- For instance, major food and ingredient companies such as Cargill Inc. and Archer Daniels Midland (ADM) have significantly increased their investment in pulse-based product lines, capitalizing on demand from food producers and retailers seeking to offer gluten-free, allergen-friendly, and sustainable protein-rich foods
- The foodservice and ready-to-eat segments are witnessing strong growth as pulses are integrated into a wider range of prepared meals, snacks, and beverages
- Consumer demand for clean-label and functional foods is speeding up the development of pulse-derived flours, protein isolates, and fiber ingredients suited for health-conscious markets
- Pulses’ low environmental impact and nitrogen-fixing abilities are attracting sustainability-oriented consumers and aligning with policy goals for eco-friendly agriculture
- Emerging markets, particularly in Asia-Pacific and India, are seeing government-led initiatives to boost pulse production and adoption, further accelerating global demand growth
