- In October 2024, Merchant Gourmet, a leading brand in pulses and grains, announced the launch of a new range of ready-to-eat, drain-free bean pouches, set to be available at Sainsbury’s, Waitrose, and Ocado. The company highlighted that this new offering comes in response to the growing consumer demand for pulses and beans, with the prepared beans and peas category in the UK valued at nearly USD 1.09 billion, showing double-digit growth in prepared beans at 11% and a remarkable 23% growth in chickpeas
- In February 2024, DS Group, a prominent multi-business corporation and leading FMCG conglomerate, released a new television commercial for Pass Pass Pulse, the nation’s favorite hard-boiled candy. The commercial reiterates the brand's foundational message, "Pran Jaaye Par Pulse Na Jaaye," featuring actors Saurabh Shukla and Abhishek Banerjee, who embody the essence of this message
- In March 2023, Adani Walmir, an FMCG company, announced that its Fortune Pulses brand has introduced nine varieties of natural pulses into its product line. This move aims to strengthen its market presence in the Northern and Eastern regions of India
- In November 2022, Uralchem Innovation, a subsidiary of Uralchem based in Russia, launched a pilot plant dedicated to the production of pea isolate. This isolate, derived from yellow peas, serves as a refined natural vegetable protein with a wide range of applications in the food industry
- In October 2021, InnovoPro, an Israeli foodtech company specializing in chickpea protein concentrate, introduced a texturized vegetable protein (TVP) made from chickpeas. This product is designed to help food manufacturers enhance their meat analogue offerings, including burgers, nuggets, and meatballs
