- Recreational cannabis products are derived from the cannabis plant and consumed primarily for non-medical purposes, offering psychoactive effects that promote relaxation, stress relief, and social interaction. These products are available in various forms, including flower, concentrates, edibles, beverages, and vape products, catering to evolving consumer preferences
- The escalating demand for recreational cannabis is primarily driven by favorable regulatory reforms, increased investments in product innovation, and the growing trend of cannabis use for wellness and entertainment, particularly among younger demographics
- North America dominated the recreational cannabis market with a share of 76.5% in 2024, due to widespread legalization, high consumer acceptance, and increasing investment in cannabis product development
- Asia-Pacific is expected to be the fastest growing region in the recreational cannabis market with a share of during the forecast period due to evolving policy landscapes, rising awareness, and increased investment in cannabis research and cultivation across select markets
- THC-dominant segment dominated the market with a market share of 57.9% in 2024, due to its psychoactive effects that appeal to recreational users seeking euphoria, relaxation, and mood enhancement. THC-dominant products remain at the forefront of recreational markets, particularly in regions with mature legalization frameworks where high-potency products are in demand
