- In June 2024, The Cannabist Company, a prominent U.S.-based cultivator, manufacturer, and retailer of cannabis products, announced a strategic multi-state partnership with The Bloom Brand, a recognized leader in cannabis concentrates and vape technology. The collaboration, launching initially in New Jersey and Virginia, marks Bloom’s expansion into its 6th and 7th state markets. This partnership is expected to strengthen The Cannabist Company’s product portfolio in the high-demand concentrates and vape segment while accelerating market penetration in the Eastern U.S. It reflects the increasing consumer shift toward vape products and enhances both companies’ competitive positioning in key growth markets, supporting overall industry expansion
- In January 2024, Aurora Cannabis Inc, a leading Canadian global medical cannabis company, announced the launch of three new cannabis-infused beverages, initially available exclusively to veteran patients through Aurora Medical. The beverages, produced by Vacay and Versus in flavors such as Neon Rush, Strawberry Pineapple Tropical Fizz, and Pineapple Coconut Fizz, cater to rising consumer demand for alternative cannabis consumption methods. This product expansion strengthens Aurora’s presence in the growing cannabis beverage segment, aligning with market trends favoring discreet, convenient, and functional cannabis formats
- In May 2023, Toast and Nirvana Group forged a partnership aimed at bringing innovative products to patients and consumers in Oklahoma and New Mexico, leveraging Toast's expertise in cannabis products and Nirvana Group's market presence to offer new solutions to meet the evolving needs of consumers in the region
- In April 2023, Hello Juice and Smoothie partnered with Beleaf Co. to launch CBD-infused juice shots, combining the health-conscious trend of juice consumption with the wellness benefits of CBD, offering a unique product in the local U.S. market
- In May 2022, Canopy Growth expanded its product line with the introduction of orange and grape flavors for its cannabis-infused carbonated drinks, catering to the growing demand for diverse cannabis-infused beverages in the market
