“Growing Demand for Cannabis-Infused Edibles and Beverages”
- A significant and accelerating trend in the global recreational cannabis market is the growing demand for cannabis-infused edibles and beverages such as gummies, chocolates, sparkling drinks, and teas
- For instance, companies such as Canopy Growth and Tilray are expanding their product portfolios to include a wide range of cannabis-infused consumables, targeting consumers who prefer alternatives to traditional smoking or vaping
- The adoption of innovative infusion technologies enables precise dosing, consistent potency, and improved taste profiles in edibles and beverages, enhancing consumer experience and safety
- Cannabis-infused products are increasingly formulated with natural flavors, low or zero sugar, and functional ingredients such as adaptogens and vitamins to appeal to health-conscious consumers
- This trend toward convenient, discreet, and enjoyable consumption formats is fundamentally reshaping product development and marketing strategies in the recreational cannabis industry. Companies such as Aurora Cannabis and Cronos Group are investing in research and partnerships to launch new edible and beverage lines that cater to diverse consumer preferences
- The demand for cannabis-infused edibles and beverages is growing rapidly across both established and emerging markets, as legalization expands and consumers seek novel ways to enjoy cannabis
