- Rice Protein, derived from both white and brown rice, is gaining traction as a plant-based, hypoallergenic protein alternative in a wide range of applications including sports nutrition, bakery products, dairy alternatives, and personal care formulations
- The escalating demand for vegan-friendly, gluten-free, and non-GMO products is a key factor driving rice protein adoption across multiple consumer segments
- Advancements in protein extraction technologies and increasing incorporation of rice protein in formulated health foods are further fueling market expansion. The market is also benefiting from the growing focus on sustainable and ethical food production practices
- North America dominated the global rice protein market with the largest revenue share of 44.57% in 2024, fueled by growing demand for plant-based nutrition, clean-label ingredients, and allergen-free protein alternatives
- Asia-Pacific market is poised to grow at the fastest CAGR of 10.87% from 2025 to 2032, thanks to rising disposable incomes, urbanization, and increased adoption of plant-based diets in key markets such as China, India, and Japan
- The Isolates segment dominated the largest market revenue share of 47.3% in 2024, owing to its high protein content (typically above 80%), which makes it a preferred choice in high-performance sports nutrition and functional food applications
