“Shift Toward Plant-Based Nutrition”
- The global shift toward plant-based nutrition has significantly influenced the demand for rice protein, particularly among vegan, vegetarian, and lactose-intolerant consumers. Rice protein is gluten-free, dairy-free, and hypoallergenic, making it a popular alternative to soy and whey protein
- Leading brands such as Nutribiotic and Growing Naturals are expanding their rice protein product lines, highlighting their suitability for sensitive diets and clean-label preferences
- Consumer interest in clean-label products has surged. A 2023 report by Innova Market Insights showed a 22% year-on-year increase in launches of clean-label plant proteins, with rice protein frequently featured due to its natural, minimally processed profile
- Fitness-conscious individuals and athletes are also embracing rice protein due to its balanced amino acid profile and ease of digestion, often blending it with pea protein for complete protein intake
- Product innovation is accelerating, with rice protein now being used in ready-to-drink shakes, protein bars, and infant nutrition. In 2024, Orgain launched a new organic protein shake featuring brown rice protein, targeted at the U.S. fitness and wellness market
- The growing trend of sustainable food choices further boosts the appeal of rice protein, as it requires less land and water compared to animal-based protein production
