Global Solid Bleached Sulfate (SBS) Board Market – Industry Trends and Forecast to 2030

Global Solid Bleached Sulfate (SBS) Board Market, By Product (SBS C1S and SBS C2S), Category (Coated and Uncoated), Application (Folding Carton, Cup and Plate, Liquid Packaging and Others), End Use (Food Packaging, Cosmetic Packaging, Pharmaceutical Packaging, Graphical Use, Electronics Packaging and Others) - Industry Trends and Forecast to 2030.

Solid Bleached Sulfate (SBS) Board Market Analysis and Size

The global solid bleached sulfate (SBS) board market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 3.8% in the forecast period of 2023 to 2030 and is expected to reach USD 11,411,461.06 thousand by 2030. The expanding packaging industry has been the major driver for the global solid bleached sulfate (SBS) board market.

The solid bleached sulfate (SBS) board market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.  

Market Definition 

A high-quality paperboard substance known as an SBS board which is produced, distributed, and used by a global industry. SBS board is distinguished by its great strength, printability, and adaptability. It is normally white on both sides. It is extensively utilized in many different contexts, including the packaging of consumer items like electronics, pharmaceuticals, chocolates, and cosmetics, and the production of high-quality brochures and printed graphics. Manufacturers, suppliers, and end users all depend on the SBS board because of its high quality and capacity to meet a variety of packaging and printing requirements. Market considerations may also include sustainability and environmental issues due to the increasing emphasis on eco-friendly packaging materials.

Global Solid Bleached Sulfate (SBS) Board Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restrains. All of this is discussed in detail below:

Drivers

• Expanding Packaging Industry

The market is experiencing significant growth due to the expanding packaging industry. Packaging plays a vital role in protecting and presenting products to consumers, and as a result, it has become an integral part of various industries such as food and beverages, cosmetics, pharmaceuticals, electronics, and more. This growth in the packaging sector is driving the demand for SBS board, a premium paperboard material known for its exceptional quality and versatility.

One of the primary reasons for the expanding packaging industry is the rise in e-commerce. With the proliferation of online shopping, businesses are seeking innovative ways to package their products securely for shipping while also delivering a pleasant unboxing experience for customers. SBS board is highly favored in this context due to its strength, smooth surface, and printability. It can withstand the rigors of shipping, ensuring that products reach consumers in excellent condition. Moreover, its smooth surface allows for high-quality printing, enhancing brand visibility and customer engagement which is expected to drive growth in the market.

• Advancement in Printing Technology

The market is the continuous advancement in printing technology. The packaging industry heavily relies on high-quality graphics and attractive designs to distinguish products on the crowded shelves of stores or in the digital marketplace. The rapid development of printing technology, including offset and digital printing, has greatly enhanced the capabilities of SBS board as a packaging material.

Offset printing, which has long been the standard for high-quality packaging printing, is exceptionally well-suited for the SBS board. It allows for precise color reproduction, fine details, and consistent image quality. The SBS board becomes an even more attractive choice for packaging designers and manufacturers as printing presses continue to evolve with features such as automation and improved color management.

Furthermore, digital printing has gained popularity in the packaging industry due to its flexibility and quick turnaround times. SBS board's smooth surface is compatible with digital printing technologies, enabling shorter production runs and personalized packaging options. This is especially beneficial for brands looking to engage with their customers through limited edition releases or special promotions which is expected to drive growth in the market.

• Increasing Awareness of Environmental Concerns

Environmental awareness is a critical driver shaping the market. There is growing pressure on industries to adopt sustainable practices as the world grapples with the challenges of climate change and resource depletion. SBS board is well-positioned in this regard due to its eco-friendly attributes.

One of the key environmental advantages of the SBS board is its recyclability. It is a paper-based material that can be easily recycled, reducing the overall demand for virgin pulp. This aligns with the circular economy principles and waste reduction goals of many businesses and governments worldwide. Companies that use the SBS board for packaging can promote their commitment to sustainability, which resonates with environmentally conscious consumers.

The market is being positively influenced by the increasing emphasis on environmental sustainability. SBS board's recyclability and eco-friendly attributes align with circular economy principles, making it an attractive choice for businesses aiming to meet sustainability goals and appeal to environmentally conscious consumers. Therefore, the increasing awareness of environmental concerns is expected to drive market growth.

Opportunities

• Offering Customization Options

The market has a significant opportunity to offer customization options to its customers. Customization, tailoring products to meet specific needs and preferences, has become a powerful tool in today's market, allowing businesses to differentiate themselves, enhance brand identity, and meet the evolving demands of consumers. For SBS board manufacturers, embracing customization can unlock new avenues of growth and competitive advantage.

• Innovative Coating Technologies

Innovative coating technologies offer the market a valuable opportunity for growth and relevance. These coatings, applied to the SBS board, provide a range of benefits that align with evolving industry and consumer demands.

Firstly, advanced coatings can enhance the barrier properties of the SBS board, making it suitable for applications requiring protection against moisture, grease, or oxygen. This is particularly relevant in food packaging, where extended shelf life and product freshness are crucial.

Moreover, innovative coatings can improve the printability of the SBS board, making it an ideal surface for high-quality printing. These coatings enhance ink adhesion, color vibrancy, and image clarity, contributing to visually appealing packaging designs.

Sustainability is a key driver in the packaging industry, and innovative coatings can play a role in making the SBS board more eco-friendly. Some coatings are biodegradable or compostable, improving the recyclability and environmental footprint of SBS board packaging.

Restraints/ Challenges

• Price Sensitivity in the Packaging Industry

Price sensitivity in the packaging industry poses a significant challenge for the market. While the SBS board offers numerous advantages in terms of quality, printability, and versatility, it is also perceived as a premium material, and its pricing can be a barrier for some businesses.

One of the primary reasons for price sensitivity in the packaging industry is the competitive nature of the market. Businesses across various sectors, from food and beverages to electronics and cosmetics, are constantly seeking cost-effective packaging solutions to maintain their competitiveness. They often evaluate different materials, including alternative paperboard, corrugated cardboard, and plastics, based on price considerations.

Another factor contributing to price sensitivity is the economic environment. Fluctuations in the economy, currency exchange rates, and inflation can impact the purchasing power of businesses. During economic downturns or uncertain times, cost becomes a more critical factor in decision-making, potentially leading businesses to opt for more budget-friendly packaging options.

Moreover, the packaging industry itself is subject to cost pressures. As businesses look for ways to reduce expenses and optimize supply chains, they may exert downward price pressure on packaging materials, including the SBS board. This can challenge SBS board manufacturers to maintain competitive pricing while preserving the quality and performance that set their products apart.

Sustainability concerns also play a role in price sensitivity. While the SBS board offers eco-friendly attributes such as recyclability, sustainable sourcing, and responsible production practices, some businesses may perceive it as a more expensive option compared to materials such as recycled cardboard or biodegradable plastics. This perception can influence purchasing decisions, particularly among environmentally conscious consumers and companies.

In conclusion, price sensitivity is expected to challenge market growth.

• Competition from Alternative Packaging Materials

The market faces a significant restraint in the form of intense competition from alternative packaging materials. While the SBS board offers a range of advantages, including strength, printability, and recyclability, it is not the only option available to manufacturers and businesses looking for packaging solutions. Various alternative materials, such as corrugated cardboard, plastic, and even alternative paperboard types such as folding cartons and kraft paper, compete for market share in the packaging industry.

Corrugated cardboard is a popular choice for shipping boxes and larger packaging applications. Its durability and cost-effectiveness make it a strong competitor, especially for businesses focused on efficient shipping and logistics. Plastics, despite growing environmental concerns, continue to be used in a wide range of packaging applications due to their versatility, lightweight nature, and cost-effectiveness. This competition poses a challenge for SBS board manufacturers who must demonstrate the unique value proposition of their product.

The challenge also extends to newer, more sustainable materials that are gaining traction in the packaging industry. Materials such as recycled paperboard and biodegradable plastics are becoming more appealing to both businesses and consumers as the world becomes increasingly environmentally conscious. These alternatives provide eco-friendly packaging solutions, posing a threat to the SBS board in the context of sustainability.

In conclusion, the competition from alternative packaging materials, including corrugated cardboard, plastics, and emerging sustainable options. Thus, the competition from alternative packaging materials is expected to restrain market growth.

Recent Developments                      

• In December 2022, WestRock Company announced the completion of its acquisition of Grupo Gondi's remaining shareholding for USD 970 million plus debt assumption. Grupo Gondi's purchase comprises four paper mills, nine corrugated packaging factories, and six high graphic businesses in Mexico that provide sustainable packaging for a variety of end markets in the area. This purchase will strengthen the Company's position as the industry leader in the developing Latin American containerboard, paperboard, consumer, and corrugated packaging industries.
• In January 2022, Clearwater Paper Corporation announced NuVo with BioPBS, a biodegradable cup stock that offers food service operators an alternative to hot cups coated with low-density polyethylene. It is the first cup material that has a biodegradable barrier, 35% post-consumer fiber, FSC chain-of-custody certification (FSC-C008402), and a high-definition print surface. This assists the firm in increasing product distinctiveness and sustainability.

Global Solid Bleached Sulfate (SBS) Board Market Scope

The global solid bleached sulfate (SBS) board market is categorized based on product, category, application, and end use. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• SBS C1S
• SBS C2S

On the basis of product, the market is segmented into SBS C1S and SBS C2S.

Category

• Coated
• Uncoated

On the basis of category, the market is segmented into coated and uncoated.

Application

• Folding Carton
• Cup and Plate
• Liquid Packaging
• Others

On the basis of application, the market is segmented into folding carton, cup and plate, liquid packaging and others.

End Use

• Food Packaging
• Cosmetic Packaging
• Pharmaceutical Packaing
• Graphical Use
• Electronics Packaging
• Others

On the basis of end use, the market is segmented into food packaging, cosmetic packaging, pharmaceutical packaing, graphical use, electronics packaging and others.

Global Solid Bleached Sulfate (SBS) Board Market Regional Analysis/Insights

The global solid bleached sulfate (SBS) board market is segmented on the basis of product, category, application, and end use.  

The countries in the market are the U.S., Canada, Mexico, Germany, France, Spain, U.K., Italy, Russia, Belgium, Netherlands, Turkey, Switzerland, Rest of Europe, China, India, Japan, South Korea, Singapore, Australia & New Zealand, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, United Arab Emirates, Saudi Arabia, South Africa, Egypt, Israel and Rest of Middle East and Africa.     

North America is expected to dominate the global solid bleached sulfate (SBS) board market. U.S. is dominating in North America due to its diversity and dynamic market range, with enormous demands for various products. China in Asia-pacific region is expected to dominate the market due to a large consumer base and Germany in Europe region is expected to dominate the market due to the presence of top market players.         

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Cosmetics Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the solid bleached sulfate (SBS) board market.

Some of the major market players operating in the market are Graphic Packaging International, LLC (U.S.), Clearwater Paper Corporation (U.S.), WestRock Company (U.S.), Sappi, ITC Limited (India), Stora Enso (Finland), Pankakoski Mill Oy (Finland), Diamond Packaging (U.S.), Holmen Iggesund (Sweden), and Sandusky Packaging Corporation (U.S.) and among others.