- Consumers are increasingly prioritizing natural and organic alternatives to synthetic supplements as part of a broader shift towards healthier, more sustainable living. Spirulina, with its natural origins as a blue-green algae and its availability in organic-certified forms, perfectly aligns with this trend. Its appeal is heightened by growing consumer awareness of the benefits of natural ingredients, which are perceived as safer and more effective compared to their synthetic counterparts
- This preference for organic and natural products drives demand for spirulina dietary supplements, positioning them favorably in the competitive market. The natural and organic certification meets consumer expectations and helps build trust and credibility, making spirulina a popular choice among health-conscious individuals
- North America dominated the spirulina dietary supplements market with the largest revenue share of 41.58% in 2024, driven by increasing health awareness, growing adoption of plant-based supplements, and favorable regulatory support
- Asia-Pacific spirulina dietary supplements market is poised to grow at the fastest CAGR of 9.24% during the forecast period of 2025 to 2032, driven by increasing consumer awareness, rising income levels, and government promotion of plant-based diets
- The powder segment dominated the spirulina dietary supplements market with the largest market revenue share of 46.8% in 2024, owing to its high solubility, ease of blending into smoothies or health drinks, and longer shelf life
