“Enhanced Convenience through New Formats and Functional Innovation”
- A significant and accelerating trend in the global spirulina dietary supplements market is the innovation in product formats and delivery systems aimed at improving user convenience and daily intake adherence
- Companies are introducing chewable tablets, flavored powders, gummies, capsules, and ready-to-drink spirulina shots that cater to various age groups and dietary preferences
- These innovations enhance the palatability and accessibility of spirulina, addressing a long-standing challenge of its earthy taste and strong odor, while also supporting higher absorption and bioavailability
- In addition, brands are launching combination supplements by blending spirulina with other superfoods such as chlorella, turmeric, or probiotics, offering multifunctional health benefits in one product
- This consumer-centric approach is driving product differentiation and boosting spirulina’s appeal in both the nutraceutical and functional food segments
- In March 2024, NOW Foods (U.S.) introduced flavored spirulina gummies targeted at children and seniors, enhancing ease of consumption and expanding its demographic reach
- The trend of convenient, taste-friendly, and multifunctional spirulina formats is reshaping how consumers perceive and adopt this superfood in their daily health routines
