- In September 2024, SimpliiGood, a key player in the spirulina market, unveiled its plans to introduce a spirulina-based smoked salmon in Europe by early 2025. The initiative aligns with the clean label trend and broadens the company's innovative spirulina product portfolio. This move reflects the brand’s ambition to expand its plant-based offerings in the European market
- In June 2024, MD Logic Health, a U.S.-based producer of professional-grade nutraceuticals, in collaboration with AvalonX—founded by Melanie Avalon—launched a co-branded vegan spirulina dietary supplement. The product reinforces both brands’ commitment to clean, plant-based wellness solutions. This collaboration highlights the growing demand for high-quality vegan supplements
- In August 2021, Prolgae Spirulina Supplies Pvt. Ltd., an India-based supplier of sun-dried organic spirulina, launched its sweet spirulina powder and spirulina protein bar in Chennai. Designed as all-in-one vegan superfoods, these products aim to support daily nutrition and immunity. This launch strengthened Prolgae’s position in the Indian plant-based nutrition segment
- In August 2021, Prolgae introduced its 100% vegan sweet spirulina powder and protein bar in India as part of its superfood product line. These offerings were designed to enhance daily health and immunity naturally. The launch marked a strategic step in making spirulina more accessible to the Indian health-conscious population
