“Growing Popularity of Fresh-Cut and Ready-to-Eat Produce”
- One prominent trend in the global vegetables and fruits market is the increasing consumer preference for fresh-cut and ready-to-eat (RTE) produce
- This trend is driven by busy lifestyles, rising urbanization, and the growing demand for convenience without compromising on health and nutrition
- For instance, pre-washed, pre-cut fruits and vegetables packaged in resealable containers are gaining popularity in retail chains and supermarkets, especially in North America, Europe, and parts of Asia
- Technological advancements in food processing and packaging have enabled longer shelf life, maintained freshness, and ensured food safety for RTE products
- This shift toward convenience and health-conscious consumption is reshaping product offerings and encouraging producers and retailers to invest in innovative packaging, processing, and distribution solutions
