- Vegetables and fruits are fundamental components of human nutrition, rich in essential vitamins, minerals, antioxidants, and dietary fiber. They are vital for maintaining health, preventing chronic diseases, and supporting overall well-being. The market includes a wide range of fresh, frozen, canned, and processed produce
- The demand for vegetables and fruits is significantly driven by increasing health consciousness, growing preference for plant-based diets, and a global push toward sustainable and organic farming practices. Urbanization and rising disposable incomes have also fueled higher consumption, especially in developing economies
- The North America region stands out as one of the dominant markets for vegetables and fruits, driven by high agricultural output, a large population base, and rising demand for fresh and organic produce
- For instance, government initiatives across North Amreica promoting healthy eating and increasing investments in cold chain logistics have enhanced the availability and shelf-life of perishable fruits and vegetables, further driving market growth
- Globally, vegetables and fruits rank as some of the most traded agricultural commodities, playing a pivotal role in food security and international trade. Their importance is also reflected in global sustainability goals, with several programs aimed at reducing food waste and improving access to nutritious food
