Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRGlobal Wipes Market, By Product (Personal Care Wipes, Household Wipes, Other Product Types), Product Type (Disposable Wipes, Non-Disposable Wipes), Material (Woven, Non- Woven), Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), Application (Household Sector, Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others) - Industry Trends and Forecast to 2030.
Wipes Market Analysis and Size
With increased health and hygiene awareness, the implementation of various healthcare management programmes, the increased number of wet wipes manufacturing companies, the availability of a variety of wet wipes options, and increased investments in technological advancements, sales are expected to improve at a rapid pace.
Data Bridge Market Research analyses that the global wipes market which was USD 27.54 billion in 2022, is expected to reach USD 48.47 billion by 2030, and is expected to undergo a CAGR of 7.32% during the forecast period of 2023 to 2030. “Personal Care Wipes” dominates the product segment of the global wipes market due to increasing hygiene and convenience demands in personal grooming routines. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Wipes Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Years |
2021 (Customizable to 2015-2020) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Product (Personal Care Wipes, Household Wipes, Other Product Types), Product Type (Disposable Wipes, Non-Disposable Wipes), Material (Woven, Non- Woven), Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), Application (Household Sector, Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others) |
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Countries Covered |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa |
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Market Players Covered |
Procter & Gamble (U.S.), S. C. Johnson & Son, Inc. (U.S.), DuPont (U.S.), KCWW (U.S.), Reckitt Benckiser Group plc (U.K.), Rockline Industries (U.S.), The Clorox Company (U.S.), Aspac (Singapore), Contec, Inc. (U.S.), Nice-Pak Products, Inc. (U.S.), Robinson Healthcare (U.S.), Embuer Health Pvt Ltd (U.S.), Amway India Enterprises Ltd (U.S.), 3M (U.S.), Colgate-Palmolive Company (U.S.), The Clorox Company (U.S.), Weiman Products, L.L.C. (U.S.), and Unilever (U.S.) |
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Market Opportunities |
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Market Definition
Wipes are a type of material that is used to clean off dirt or liquid by dabbing or scrubbing. They are available in both woven and non-woven fabrics. They are employed in order to keep the environment clean. They are widely used in both domestic and industrial applications.
Global Wipes Market Dynamics
Driver
- Growing Application of Wipes in Various End User Industries
Wipes are increasingly being used in food service and healthcare industries, as well as in industrial settings. They are used in the food industry to reduce contamination risk during food handling and storage. They are also used to clean up tough chemicals that spill out during industrial processes.
Opportunity
- Eco-friendly Wet Wipes for Online Sales Growth.
Concerns about the ecosystem and the environment are growing as more consumers focus on good hygiene practises. Companies are thus involved in developing innovative product lines that can help reduce environmental burdens, such as recyclable wet wipes or those made of wood pulp and cotton as a replacement for synthetic fibre made wet wipes. Online wet wipes' online sales present additional opportunities for manufacturers by allowing them to expand their market reach. The convenience of buying from home without visiting stores, avoiding unnecessary crowding in pandemics, and getting a variety of product ranges on various offers and discounted prices on e-commerce sites provides an opportunity to market players in the near future.
Restraint/Challenge
- Fluctuating Prices of Raw Materials
One of the biggest restrictions in the market for wipes is the fluctuating prices of raw materials which which results in the volatility of raw materials such as linen, cotton, or artificial silk for marketers, pose a challenge to the market.
This global wipes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global wipes market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In June, 2023 Ginni Filaments Ltd. has introduced 'paaniwipes' under the 'Adore Baby' brand, offering ultra-pure water wipes with 99.9% water content for gentle and soothing baby care. These wipes are designed to cater to the delicate needs of infants, featuring aloe vera for hydration and a soft, breathable fabric to protect against rashes
Global Wipes Market Scope
The global Wipes market is segmented on the basis of product, product type, material, cleaning tool, application and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Personal Care Wipes
- Baby wipes
- Facial wipes
- Hand & body wipes
- Personal hygiene wipes
- Household Wipes
- Other Product Types
Product Type
- Disposable Wipes
- Non-Disposable Wipes
Material
- Woven
- Non-woven
Cleaning Tool
- Sourcing Pads
- Scrubbers and Sponges
- Brooms and Mops
- Cleaning Brushes
Application
- Household Sector
- Industrial Sector
- Automotive Sector
- Manufacturing Sector
- Transportation
- Health Care
- Food Industry
- Others
Sales Channel
- Modern Trade Channel
- Departmental Stores
- Online Stores
- Others
The global wipes market is analysed and market size insights and trends are provided by product, product type, material, cleaning tool, application and sales channel are referenced above.
The countries covered in the global wipes market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.
North America will dominate the global wipes market due to its increasing disposable income, and growing hygiene awareness.
Asia-Pacific region had the highest growth rate in the global wipes market due to hygiene habits evolve and consumer demand for convenience products rises in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Wipes Market Share Analysis
The global wipes market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global wipes market.
Some of the major players operating in the global wipes market are:
- Procter & Gamble (U.S.)
- S. C. Johnson & Son, Inc. (U.S.)
- DuPont (U.S.)
- KCWW (U.S.)
- Reckitt Benckiser Group plc (U.K.)
- Rockline Industries (U.S.)
- The Clorox Company (U.S.)
- Aspac (Singapore)
- Contec, Inc. (U.S.)
- Nice-Pak Products, Inc.(U.S.)
- Robinson Healthcare (U.S.)
- Embuer Health Pvt Ltd (U.S.)
- Amway India Enterprises Ltd (U.S.)
- 3M (U.S.)
- Colgate-Palmolive Company (U.S.)
- The Clorox Company (U.S.)
- Weiman Products, L.L.C. (U.S.)
- Unilever (U.S.)
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