Global Wipes Market, By Product (Personal Care Wipes, Household Wipes, Other Product Types), Product Type (Disposable Wipes, Non-Disposable Wipes), Material (Woven, Non- Woven), Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), Application (Household Sector, Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
With increased health and hygiene awareness, the implementation of various healthcare management programmes, the increased number of wet wipes manufacturing companies, the availability of a variety of wet wipes options, and increased investments in technological advancements, sales are expected to improve at a rapid pace.
Data Bridge Market Research analyses that the wipes market was valued at USD 25.68 billion in 2021 and is expected to reach the value of USD 45.16 billion by 2029, at a CAGR of 7.31% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Product (Personal Care Wipes, Household Wipes, Other Product Types), Product Type (Disposable Wipes, Non-Disposable Wipes), Material (Woven, Non- Woven), Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), Application (Household Sector, Industrial Sector), Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (M.E.A.) as a part of Middle East and Africa (M.E.A.), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Procter & Gamble (U.S.), S. C. Johnson & Son, Inc. (U.S.), DuPont (U.S.), KCWW (U.S.), Reckitt Benckiser Group plc (U.K.), Rockline Industries (U.S.), The Clorox Company (U.S.), Aspac (Singapore), Contec, Inc. (U.S.), Nice-Pak Products, Inc. (U.S.), Robinson Healthcare (U.S.), Embuer Health Pvt Ltd (U.S.), Amway India Enterprises Ltd (U.S.), 3M (U.S.), Colgate-Palmolive Company (U.S.), The Clorox Company (U.S.), Weiman Products, L.L.C. (U.S.), Unilever (U.S.)
Wipes are a type of material that is used to clean off dirt or liquid by dabbing or scrubbing. They are available in both woven and non-woven fabrics. They are employed in order to keep the environment clean. They are widely used in both domestic and industrial applications.
- Growing application of wipes in various end user industries
Wipes are increasingly being used in food service and healthcare industries, as well as in industrial settings. They are used in the food industry to reduce contamination risk during food handling and storage. They are also used to clean up tough chemicals that spill out during industrial processes.
- Consumers growing adoption of hygiene practices due to rising awareness
The increased use of personal care wipes for hygiene maintenance, particularly when access to water is limited, has been driving the market in recent years. Furthermore, the benefits of personal care wipes for infection prevention, as well as their disposable nature, are enticing consumers to purchase more personal care wipes. Rising infant population, urbanisation, and rising female consumer expenditure on personal hygiene products are all influencing the personal care wipes segment in the market under consideration. Furthermore, the use of facial wipes to clean the face, particularly while travelling, is increasing among consumers, implying that the facial wipes segment presents significant opportunities for market expansion.
Concerns about the ecosystem and the environment are growing as more consumers focus on good hygiene practises. Companies are thus involved in developing innovative product lines that can help reduce environmental burdens, such as recyclable wet wipes or those made of wood pulp and cotton as a replacement for synthetic fibre made wet wipes. Online wet wipes' online sales present additional opportunities for manufacturers by allowing them to expand their market reach. The convenience of buying from home without visiting stores, avoiding unnecessary crowding in pandemics, and getting a variety of product ranges on various offers and discounted prices on e-commerce sites provides an opportunity to market players in the near future.
Factors such as supply chain disruption caused by the COVID-19 virus outbreak, which resulted in the unavailability of raw materials such as linen, cotton, or artificial silk for marketers, pose a challenge to the market.
This wipes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the wipes market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Wipes Market
The COVID-19 pandemic had a moderately negative impact on the growth of the wet wipes market due to supply chain disruptions during the lockdown. The outbreak has shifted consumer traffic to e-commerce platforms and altered distribution channel operations. On the one hand, the pandemic increased demand for wet wipes online to some extent; on the other hand, supply chains were hampered during the second quarter of 2020 due to staff shortages, lockdowns, and trade blocks that occurred globally to halt the virus's spread.
Global Wipes Market Scope
The wipes market is segmented on the basis of product, product type, material, cleaning tool, application and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Personal Care Wipes
- Baby wipes
- Facial wipes
- Hand & body wipes
- Personal hygiene wipes
- Household Wipes
- Other Product Types
- Disposable wipes
- Non-disposable wipes
- Sourcing Pads
- Scrubbers and Sponges
- Brooms and Mops
- Cleaning Brushes
- Household sector
- Industrial sector
- Automotive sector
- Manufacturing sector
- Health care
- Food industry
- Modern Trade Channel
- Departmental Stores
- Online Stores
Wipes Market Regional Analysis/Insights
The wipes market is analysed and market size insights and trends are provided by country, product, product type, material, cleaning tool, application and sales channel as referenced above.
The countries covered in the wipes market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the wipes market due to the growing demand for tablecloths to make dining areas more appealing. The Asia-Pacific region is expected to have the highest CAGR due to the growing number of restaurants and hotels in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Wipes Market Share Analysis
The wipes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to wipes market.
Some of the major players operating in the wipes market are:
- Procter & Gamble (U.S.)
- S. C. Johnson & Son, Inc. (U.S.)
- DuPont (U.S.)
- KCWW (U.S.)
- Reckitt Benckiser Group plc (U.K.)
- Rockline Industries (U.S.)
- The Clorox Company (U.S.)
- Aspac (Singapore)
- Contec, Inc. (U.S.)
- Nice-Pak Products, Inc.(U.S.)
- Robinson Healthcare (U.S.)
- Embuer Health Pvt Ltd (U.S.)
- Amway India Enterprises Ltd (U.S.)
- 3M (U.S.)
- Colgate-Palmolive Company (U.S.)
- The Clorox Company (U.S.)
- Weiman Products, L.L.C. (U.S.)
- Unilever (U.S.)