- One of the primary drivers of growth in this market is the increasing demand for products made from organic and plant-based ingredients. Mexican consumers, particularly younger generations, are becoming more aware of the health benefits associated with natural ingredients, such as improved digestion, skin health, and overall wellness. This has led to the growing popularity of organic and plant-based food, herbal supplements, and natural skincare products
- Moreover, social media and digital marketing have played a crucial role in spreading awareness of wellness trends. Influencers, bloggers, and wellness advocates frequently promote natural and organic products, which has amplified their appeal, especially among millennials and Gen Z consumers. The aesthetic appeal of many natural products, as well as the growing culture of wellness and self-care, has helped create a viral effect, encouraging more consumers to embrace these alternatives
- For instance, In April 2024, Organic Mexico published an article stating that rising consumer interest in natural health products has been fueled by the desire for healthier, more sustainable lifestyles, with increasing preference for clean-label, organic foods and eco-friendly skincare products
