“Rising Disposable Income is Enabling Greater Spending on Wellness and Natural Products”
- Rising disposable income is enabling greater spending on wellness and natural products as consumers in Mexico have more financial flexibility to invest in healthier lifestyles. With economic growth and an increasing middle class, Mexican consumers are spending more on wellness-related products, including organic foods, plant-based supplements, natural skincare, and eco-friendly wellness items
- This increase in disposable income has also led to a growing awareness of personal well-being, driving demand for premium, high-quality wellness products. With higher purchasing power, more consumers are choosing products that align with their health goals and ethical values, such as natural ingredients, clean-label products, and sustainable packaging
- For instance, In March 2024, Mexico's Economic Growth Report noted a steady rise in disposable income, especially in urban areas, which has increased demand for high-end wellness products such as organic foods and natural supplements
- As disposable income rises, consumers are no longer as restricted by price, allowing them to prioritize health and sustainability over cost
- This trend is particularly evident in urban areas where higher-income groups are leading the shift toward healthier lifestyles



