- In July 2023, Glanbia Nutritionals' heat-stable whey protein concentrate, OptiSol 1007, won the Product Innovation Award at the FFI 2023 Food Formulation Innovation show in Chengdu, China. Recognized for its outstanding functional properties, OptiSol 1007 stood out among over 120 entries evaluated by a panel of academics, industry experts, and R&D leaders
- In April 2024, Herbalife signed LA Galaxy midfielder Riqui Puig to a sports nutrition sponsorship through the 2025 MLS season. As an official sports performance nutrition partner, Herbalife will provide Puig with products from the Herbalife24 line and other health and wellness items to optimize his performance. The partnership will also include community initiatives, sports nutrition education, and global marketing efforts
- In March 2025, Nature's Sunshine has launched its first integrated brand platform, "Be More Earth," developed in collaboration with the media and creative agency Crispin. This initiative emphasizes the company's 50-year legacy of harnessing nature's healing powers and sourcing premium ingredients. The platform's visual design draws inspiration from Earth's natural beauty and restorative power, aiming to differentiate Nature's Sunshine from synthetic products prevalent in the market. The campaign is set to roll out across various channels, including the company's website, email, storefronts, and paid media platforms such as Meta, Pinterest, Reddit, Vox, YouTube, Connected TV, and through influencer partnerships
- In October 2024, Nu Skin introduced MYND360, a line of clinically proven supplements and topicals designed to support mental well-being. The collection includes six products targeting sleep quality, stress management, focus enhancement, and memory support, reflecting five years of dedicated research and clinical studies
- In October 2024, updated formulas for XM+ and SuperMix will be introduced, with SmartMix following in 2025. Based on customer feedback, the bitterness has been reduced, and the moringa powder content optimized for improved digestive comfort. The new formulas feature a more vibrant green pigment due to increased moringa content, while maintaining the use of high-quality, shade-dried moringa oleifera leaves, seeds, and fruit. Enhanced wellness offerings are set to launch soon
