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Middle East and Africa Alcoholic Beverages Market – Industry Trends and Forecast to 2030

  • Food & Beverage
  • Upcoming Report
  • Jan 2023
  • MEA
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60
  • Food & Beverage
  • Upcoming Report
  • Jan 2023
  • MEA
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Middle East and Africa Alcoholic Beverages Market, By Product Type (Beer, Wine, Spirits, Others), Alcoholic Content (High, Medium, Low), Flavor (Unflavored, Flavored), Packaging (Plastic Bottles, Glass Bottles, Tins), Distribution Channel (Modern Trade, Convenience Stores, Specialty Stores, Online Retailers, Hotels/Restaurants/Bars, Commercial Stores, On Premises, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets) – Industry Trends and Forecast to 2030.

Middle East and Africa Alcoholic Beverages Market

Middle East and Africa Alcoholic Beverages Market​​​​​​​ Analysis and Size

Despite the fact that most civilizations have consumed a variety of alcoholic beverages, nowadays, consumption is dominated by regional specialty alcoholic beverages. Few have sufficiently advanced to be manufactured in large quantities as commodities. Distilled drinks such as wine made from grapes, beer made from barley, and other alcoholic beverages are traded as commodities on a global basis. The expense of these beverages is controlled by the price of production and the tariffs applied to those prices. Prices have numerous effects in different nations and over different periods, as determined by price elasticities.

Data Bridge Market Research analyses that the alcoholic beverages market is expected to reach USD 330.14 billion by 2030, which is USD 187.89 billion in 2022, registering a CAGR of 7.30% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

Middle East and Africa Alcoholic Beverages Market Scope and Segmentation

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021 (Customizable to 2015 - 2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Beer, Wine, Spirits, Others), Alcoholic Content (High, Medium, Low), Flavor (Unflavored, Flavored), Packaging (Plastic Bottles, Glass Bottles, Tins), Distribution Channel (Modern Trade, Convenience Stores, Specialty Stores, Online Retailers, Hotels/Restaurants/Bars, Commercial Stores, On Premises, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets)

Countries Covered

UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Market Players Covered

 

Davide Campari-Milano N.V. (Netherlands), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France), Suntory Holdings Limited (Japan),  Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (U.S.), United Brands Company, Inc. (U.S.), PernodRicard SA (France), The Miller Brewing Company (U.S.)

Market Opportunities

  • Rising demand for hybrid beverages
  • Surging product launches

Market Definition

An alcoholic beverage is a drink which comprises ethanol (CH3CH2OH) as an intoxicating agent. Ethanol is a type of alcohol formed by fermentation of fruits, grains or other sugar sources and acts as a drug. They are fire catching and colorless liquids containing beer, spirits and wine.

Middle East and Africa Alcoholic Beverages Market Dynamics

Drivers

  • Increasing  demand for premium alcoholic beverages

Almost every gathering or event comprises alcoholic beverages, offering a superior icebreaker. It has also become a symbol of luxury, and as a result of this, comprising premium drinks at events and otherwise has become a developing trend. With the increasing living standards in South Africa, consumers can now afford better brands than they are consume before, owing to which the demand for foreign brands is growing in this region. Consequently, the basic development of the society along with increasing per capita expenditure over time in the region is anticipated to increase the demand for alcoholic beverages and drive the market growth rate in this region.

  • Increasing world's population

The world's population is increasing and is anticipated to reach around 10 billion by 2050. A rise in the population generates more demand for the alcoholic beverages. Farming activities, Crop production, and trade volumes will have to rise to meet the augmented population. Consequently, companies in this alcoholic beverages market are anticipated to benefit from increasing demand for alcoholic beverages products owing to the increasing population in the forecast period of 2023 to 2030.

Opportunities

  • Rising demand for hybrid beverages

Alcoholic beverage manufacturers are now providing ready-to-mix hybrid beverages to deal with changing consumer preferences and tastes. Hybrid beverages are a mixture of alcoholic drinks from numerous beverage categories. They are formed by using unique ingredients, flavor combinations and manufacture methods from numerous drinks. For instance, producing beers or spirits in a wine barrel to give them a different taste. These beverages are mainly evident in the spirit category, with products such as beer mixed with tea and rum mixed with vodka. Some of the prevalent hybrid beverages on the market comprise Kahlua Midnight (rum and Kahlua), Malibu Red (rum and tequila), and Absolut Tune (vodka and sparkling wine).

  • Surging product launches

The increasing product launches and other innovations by major market players further offer many growth opportunities within the market. For instance, Cassper Nyovest, a South African Rapper, launched his premium alcohol brand named "Billiato," in September 2021. It is a taste of wealth, which is including premium alcoholic beverages.

Restraints/ Challenges

  • Disadvantages associated with alcoholic beverages

The increasing inclination of consumers toward non-alcoholic beverages is hampering the market's growth. Furthermore, to start any new company in the alcoholic beverages industry, vendors must invest a large amount of resources and capital and take legal certifications from the government. Thus, all of these factors may take a high amount of processing time, further restraining the market growth during the forecast period.

This alcoholic beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the alcoholic beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Middle East and Africa Alcoholic Beverages Market

The outbreak of covid-19 has affected the alcoholic beverages market to a larger extent. The supply chain had slightly hampered during the COVID-19 period. The distribution channels such as grocery shops, liquor stores, and supermarkets were hindered owing to the lockdown imposed by numerous governments in this region. The demand for beer and dark spirits increased during covid-19 pandemic. The major market players for alcoholic drinks are evaluating internet trading from the e-commerce platform to increase the sales statistics of the targeted market. This type of process was increasing the commercial opportunity of the alcoholic beverages product, which, in turn, can drive market growth.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

  • In 2022, Diageo announced the launch of its first locally formed artisanal whisky named "Godawan Single Malt." This company said this product would be available in Dubai from April onwards.
  • In 2022, Le Clos launched a limited edition named 50-year-old Celebration Edition Blended Whisky. This exceptional 50-year-old Celebration Edition is a rare and handmade blend from some of Scotland's most iconic distilleries. This collection is only available from Le Clos outlets at Dubai International airport (DXB) and is limited to 120 bottles.

Middle East and Africa Alcoholic Beverages Market Scope

The alcoholic beverages market is segmented on the basis of product type, alcoholic content, flavor, packaging and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

  • Beer
  • Wine
  • Spirits
  • Others

 Alcoholic Content

  • High
  • Medium
  • Low

 Flavor

  • Unflavored
  • Flavored

Packaging

  • Plastic Bottles
  • Glass Bottles
  • Tins

Distribution Channel

  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Hotels/Restaurants/Bars
  • Commercial Stores
  • On Premises
  • Liquor Stores
  • Grocery Shops
  • Internet Retailing
  • Supermarkets

Alcoholic Beverages Market Regional Analysis/Insights

The alcoholic beverages market is analyzed and market size insights and trends are provided by country, product type, alcoholic content, flavor, packaging and distribution channel as referenced above.

The countries covered in the alcoholic beverages market report are UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

South Africa dominates the Middle East and Africa alcoholic beverages market owing to the increase in the consumption of alcoholic beverages in this region. Moreover, the rise in the drinking population will further increase the growth of the market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Alcoholic Beverages Market Share Analysis

The alcoholic beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to alcoholic beverages market.

Some of the major players operating in the alcoholic beverages market are:

  • Davide Campari-Milano N.V. (Netherlands)
  • Diageo PLC (U.K.)
  • Halewood International Limited (U.K.)
  • Asahi Group Holdings, Ltd. (Japan)
  • Accolade Wines (Australia)
  • Bacardi Limited (Bermuda)
  • Mike's Hard Lemonade Co. (U.S.)
  • Castel Group (France)
  • Suntory Holdings Limited (Japan)
  • Anheuser-Busch InBev SA/NV (Belgium)
  • The Brown-Forman Corporation (U.S.)
  • United Brands Company, Inc. (U.S.)
  • PernodRicard SA (France)
  • The Miller Brewing Company (U.S.)


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Frequently Asked Questions

The market value for alcoholic beverages market in 2022 is USD 187.89 billion.
The alcoholic beverages market is to grow at a CAGR of 7.30% during the forecast period of 2023 to 2030.