- An expanding elderly population across North America, especially in the U.S. and Canada, is contributing to higher incidences of chronic constipation, thereby driving the demand for laxatives
- Consumers are increasingly turning to over-the-counter laxatives and dietary supplements as first-line remedies for irregular bowel movements, influenced by the convenience and accessibility of such products
- U.S. laxative market accounted for the largest revenue share within North America in 2024, supported by a high incidence of lifestyle-induced constipation and irritable bowel syndrome
- Canada is expected to witness the highest compound annual growth rate (CAGR) in the North America laxative market due to increasing focus on preventive healthcare and growing demand for natural and organic laxatives.
- The osmotic laxatives segment held the largest revenue share in 2024, primarily driven by their widespread use and consistent efficacy in treating occasional constipation. These laxatives work by drawing water into the intestines, softening stools, and facilitating bowel movements. The segment benefits from strong physician recommendation and over-the-counter accessibility, making them a reliable option for both short-term and ongoing use
