- In January 2020, Fresenius Kabi Austria GmbH launched a new website providing detailed information on the use of laxatives, including lactulose. This initiative aimed to increase awareness about lactulose among consumers, boost purchase power, enhance the product portfolio, and ultimately drive net sales. The website focused on the benefits and proper use of lactulose, a synthetic laxative used to treat constipation. This move was expected to positively impact the company's sales and customer engagement
