“Increasing Shift Toward Natural And Herbal-Based Laxatives”
- Growing consumer preference for plant-based and herbal alternatives such as senna, aloe vera, and psyllium husk is reshaping the product landscape. These ingredients are perceived as safer, milder, and aligned with wellness-focused lifestyles
- Aging populations are increasingly adopting herbal options to avoid the side effects associated with long-term chemical laxative use, including dehydration or dependency
- Clean-label trends are driving demand for organic-certified and non-GMO herbal formulations in both over-the-counter and e-commerce retail sectors
- Manufacturers are reformulating traditional products to include natural fibers and botanical extracts to meet consumer expectations for transparency and holistic health benefits
- Trusted brands such as Traditional Medicinals and Nature’s Way have reported a surge in demand for herbal laxative teas and fiber supplements, particularly among U.S. wellness-focused consumers
