Growing Urbanization and Increased Adoption of Healthy Lifestyle is the Driving Factor in the Market

Nowadays, people are becoming more aware of the health benefits of vegetables and fruits, boosting the market demand. Also, the increasing urbanization involving the high disposable income shifts the consumer's preference toward healthy food alternatives.

Vegetarian Food such as vegetables and fruits is more suitable owing to their health benefits. People are more concerned about food content such as low cholesterols and calorie's which increases the demand for vegetables and fruits.

For instance,

• According to the World Health Organization (WHO, 2024), recommends a minimum daily intake of 400 g of fruits and vegetables to reduce the risk of noncommunicable diseases, highlighting that a large portion of adults globally do not meet this threshold, pushing governments and industries to promote plant-rich diets for better heart and metabolic health.
• A 2023 survey by the International Food Information Council (IFIC) found that 54% of global consumers reported actively increasing their intake of fruits and vegetables to improve diet quality, while 43% stated they seek foods labeled as “plant-based” or “organic.”
• A special issue of Antioxidants in 2025 shows that studies continue to validate high levels of bioactive phytochemicals and antioxidant activity in many fruits and vegetables, supporting health motivations for consuming more plant‐based diets.
• In the Asia-Pacific region in 2023, product innovations such as plant-based cheese and egg alternatives (e.g., Singapore’s first nut-free plant-based cheese) are being launched, reflecting rising preference for plant based/dairy‐free foods.

Vegetables and fruits are rich in dietary fiber, essential for lowering the risk of obesity and heart-related disorders. Furthermore, they are responsible for less abortion of Food which decreases excessive food intake.

For instance,

• According to the environmental medicine program, southwest college of naturopathic medicine, organic foods typically provide greater levels of several important antioxidant phytochemicals. Moreover, in vitro studies of organic vegetables and fruits consistently demonstrate that organic foods have greater antioxidant activity, are more potent suppressors of the mutagenic action of toxic compounds, and inhibit the proliferation of certain cancer cell lines.

Moreover, consumers are more prone to consuming plant based products over the animal products

For instance,

• According to The Good Food Institute (2024), the global plant-based food market grew by 11% year-on-year, with Asia-Pacific and Europe leading growth due to a shift toward vegan and flexitarian diets.

Moreover, COVID-19 impacted the demand for vegetables and fruits due to the raised awareness regarding a healthy lifestyle and daily protein and vitamin intake of plant origin.

Thus, precautions for maintaining healthy lifestyle have been increased in recent time.

Thus, various health benefits associated with the consumption of vegetables and fruits are thus attracting many health-conscious consumers towards its consumption and boosting the market's growth.

Access Full Report @ https://www.databridgemarketresearch.com/reports/global-frozen-fruits-and-vegetables-market

Data Bridge market research analyzes that Global Frozen Fruit and Vegetable Market is expected to reach USD 95.41 billion by 2032 from USD 55.29 billion in 2024, growing with a substantial CAGR of 7.1% in the forecast period of 2025 to 2032.

Key Findings of the Study

Digitalization of the Retail Industry

Digital transformation of the food retail industry to improve their service and facilities to stay ahead of the curve and to cater to the customers' demand will provide immense opportunity to frozen fruits and vegetable manufacturers. The increase in the inclination of consumers towards online shopping of food products due to its convenience coupled with the availability of a wide variety of frozen fruits and vegetables on online platforms is creating a huge opportunity for the frozen fruit and vegetable market.

The online grocery shopping is the major trend, expected to impel the market's growth. Moreover, the online shopping platform helps the manufacturers showcase their wide range of products in different categories and sell their food products. In addition to growing penetration of smartphone and internet usage, retail grocery shopping is emerging as one of the platforms for frozen food manufacturers to grow in the market. The change in pattern of shopping among consumers and increasing demand for convenient grocery shopping is expected to create great opportunities for the frozen fruits and vegetables manufacturers.

For instance,

• In May 2025, According to SaveMyCent, 37% of American residents purchase groceries online from Walmart, highlighting the growing penetration of e-grocery shopping in the U.S.
• In 2025, research by McKinsey & Company projected that the online grocery penetration in APAC would reach 25%, fueled by growing urbanization and digital adoption, creating additional demand for frozen fruit and vegetable products.
• In May 2021, According to Mintel Group Ltd., 90% of current British online shoppers plan to keep shopping for their groceries online even after the COVID-19 peak
• In 2021, according to Insider Intelligence Inc., around 19% of all the grocery shopping in China was through digital platforms

The growing trend of online grocery shopping, driven by convenience, variety, and home delivery services, is expected to boost the frozen fruit and vegetable market globally. Manufacturers can leverage digital retail platforms to expand their reach, introduce product innovations, and target health-conscious and time-constrained consumers, creating strong growth opportunities in the coming years.

Report Scope and Market Segmentation

Segment Analysis

The Global Frozen Fruit and Vegetable Market is segmented into five notable segments based on type, category, technology, end user and distribution channel.

• On the basis of type, the market is segmented into frozen vegetable, and frozen fruit.

In 2025, the Frozen Vegetable segment is expected to dominate the market

In 2025, the Frozen Vegetable segment is expected to dominate the market with a market share of 90.28% as they do not need to be washed, peeled or chopped. Additionally, they help minimize the cooking time without affecting the nutritional intake.

• On the basis of category, the market is segmented into organic and conventional

In 2025, the conventional segment is expected to dominate the market

In 2025, the conventional segment is expected to dominate the market with a market share of 80.31% due to easy availability and low cost of conventional frozen fruit and vegetables compared to organic one.

• On the basis of technology, the market is segmented into flash-freezing/ individual quick freezing (IQF), belt freezing, high pressure-assisted freezing, and others.

In 2025, the flash-freezing/ individual quick freezing (IQF) segment is expected to dominate the market

In 2025, the flash-freezing/ individual quick freezing (IQF) segment is expected to dominate the market with a market share of 47.91% due to advantages of individual quick freezing such as -360 Degree freezing to freeze all surfaces simultaneously and maintain original texture and flavor.

• On the basis of end user, the market is segmented into Food Service Sector, and Household/Retail Sector.

In 2025, the food service sector segment is expected to dominate the market

In 2025, the food service sector segment is expected to dominate the market with a market share of 60.11% due to the increasing use of frozen fruits and vegetables as fresh ingredient alternatives in food chains and quick-service restaurants.

• On the basis of distribution channel, the market is segmented into Store Based Retailer, and Non-Store Retailers.

In 2025, the store based retailers segment is expected to dominate the market

In 2025, the store based retailers segment is expected to dominate the market with a market share of 81.97% due to a large chain of retail stores and increased demand for fresh frozen fruit and vegetable mix products.

Major Players

Grupo Virto (Spain), SFI LLC. (China), Simplot Company (U.S.), Twin City Foods Inc. (U.S.), Goya Foods, Inc. (U.S.), Alasko Foods Inc. (Canada) among others.

Latest Developments in Frozen Fruit and Vegetable Market

• In February 2022, J.R. Simplot Company made a multi-year agreement with the Kraft Heinz Company. This has helped the company to add capacity and distribution capabilities.
• In August 2021, Ardo received the Voka Charter Corporate Sustainability award 2021. This award has helped the company to attract a more customer base.
• In July 2021, Bonduelle expanded its canned and frozen vegetable plant and invested $5 million in expansion operations at its facility in Lebanon, Pa. This has helped the company to increase its production facility.
• In May 2021, Grupo Virto has made 56,000 pallet clad-rack warehouse for frozen products. The new clad-rack warehouse, which covers 11,020 m2 and will be 38 metres high, will have a storage capacity for 56,166 europallets, which will allow Virto Group to have a stock of between 50 and 70 million kilos of frozen products. This has helped the company to expand its storage capacity.
• In 2020, SunOpta announced an expansion in Alexandria in November and invested $26 million in it. This expansion has helped the company to widen its production capacity.

As per Data Bridge Market Research analysis:

Geographically, the countries covered in the Global Frozen Fruit and Vegetable Market report are North America, Europe, Asia-Pacific, Middle East and Africa, South America. Europe is further segmented into Italy, U.K., Germany, France, Spain, Belgium, Netherlands, Poland, Russia, Denmark, Sweden, Switzerland, Turkey and Rest of Europe. The Asia-Pacific is further segmented into China, Japan, South Korea, Vietnam, Indonesia, India, Philippines, Thailand, Singapore, New Zealand, Malaysia, Australia, Rest of Asia-Pacific. The North America is further segmented into U.S., Canada, and Mexico. The South America is further segmented into Brazil, Argentina, and rest of South America. The Middle East and Africa is further segmented into South Africa, Saudi Arabia, UAE, Oman, Qatar, Kuwait, and Rest of Middle East and Africa.

North America is the dominating country in Global Frozen Fruit and Vegetable Market

Europe leads the Global Frozen Fruit and Vegetable Market, driven by the region’s high consumer demand for convenient, healthy, and sustainable food options. The increasing preference for ready-to-eat and easy-to-prepare meals, coupled with a strong focus on reducing food waste through longer shelf-life products, has significantly boosted market growth. Additionally, advancements in freezing technology, widespread adoption of cold-chain logistics, and the presence of major retail chains offering diverse frozen produce varieties further support Europe’s leadership. Moreover, rising health awareness and the growing popularity of plant-based diets are fueling demand for frozen fruits and vegetables across countries such as Germany, the U.K., France, and Italy.

Asia-Pacific is expected to be the fastest growing country in Global Frozen Fruit and Vegetable Market

Japan is expected to witness significant growth in the Global Frozen Fruit and Vegetable Market, driven by increasing demand for convenient and time-saving food options amid busy urban lifestyles. The country’s aging population and rising health consciousness are encouraging consumers to choose nutrient-rich and preservative-free frozen produce as healthy meal alternatives. Additionally, technological advancements in freezing methods, such as individual quick freezing (IQF), have enhanced product quality, taste, and texture—further boosting consumer confidence. The expansion of e-commerce platforms, growing adoption of Western dietary habits, and rising preference for ready-to-cook meals are also contributing to Japan’s market growth.

For more detailed information about the Global Frozen Fruit and Vegetable Market report, click here – https://www.databridgemarketresearch.com/reports/global-frozen-fruits-and-vegetables-market