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Jan, 19 2021

預計 2021 年至 2028 年預測期間全球零售分析市場將成長 20.8%

預計全球零售分析市場將成長 20.8%，主要受物聯網 (IoT) 應用不斷增加等因素的影響。

零售分析市場在中國、美國和德國等國家展現出非凡的滲透力。大數據在零售領域的日益普及正在推動已開發國家的零售業成長。在發展中國家，智慧型手機和網路普及率的提高為零售分析市場創造了機會。

零售分析市場情景

根據Data Bridge Market Research的調查，亞太地區的零售分析市佔率最高，其次是歐洲和北美。市場領導者是微軟，其全球市佔率約為 10% 至 20%。該公司透過其零售分析產品獲得了出色的銷售業績。例如，2018 年 11 月，微軟與尼爾森合作推出了新的企業數據解決方案，透過人工智慧 (AI) 驅動的數據分析加速零售業的創新。此次合作結合了尼爾森基於 Microsoft Azure 建置的高級分析和人工智慧服務。這有助於該公司提升其在市場上的地位。

零售分析市場影響市場的趨勢

現在的問題是微軟、IBM 公司和 SAP SE 還瞄準哪些其他地區？ Data Bridge Market Research 估計亞太零售分析市場將大幅成長，市場領導者瞄準印度、澳洲和日本，這些市場將成為 2021 年的下一個收入來源。

零售分析市場競爭每年都在加劇，微軟、IBM 公司和 SAP SE 等公司成為零售分析市場的領導者。數據橋市場研究的新報告重點介紹了零售分析市場的主要成長因素和機會。

如欲了解更多有關零售分析市場的分析，請與我們的分析師進行簡報https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=global-retail-analytics-market

零售分析市場發展

  • 2020 年 6 月，微軟與 SAS 建立合作關係，進一步塑造分析與人工智慧的未來。在此次合作下，兩家公司將 SAS 分析產品和產業解決方案移轉到 Microsoft Azure。透過此次合作，微軟和 SAS 將利用 Microsoft Azure 上的一系列 SAS 分析產品來幫助零售商加速成長並找到推動創新的新方法。這有助於公司更好地滿足消費者的需求並在市場上成長。

零售分析市場的範圍

全球零售分析市場按國家細分為美國、加拿大和墨西哥、德國、法國、俄羅斯、英國、義大利、西班牙、荷蘭、比利時、瑞士、土耳其、歐洲其他地區、日本、中國、印度、韓國、澳洲、新加坡、馬來西亞、泰國、印尼、菲律賓、亞太其他地區、巴西、阿根廷、南美洲其他地區、南非、阿聯酋、沙烏地阿拉伯、以色列、埃及和中東其他地區。

  • 所有基於國家的零售分析市場分析都將在進一步細分的基礎上進行進一步分析。根據產品供應情況，零售分析市場細分為軟體和服務。根據部署模式，零售分析市場分為雲端和本地。依組織規模，零售分析市場分為大型企業和中小型企業。根據業務功能，零售分析市場細分為銷售和行銷、供應鏈、財務、營運、採購和人力資源。根據應用，零售分析市場細分為客戶管理、商品分析、績效分析、定價分析、訂單和履行管理、收益分析、庫存分析、集群規劃和運輸管理等。

要了解有關該研究的更多信息，請訪問 https://www.databridgemarketresearch.com/reports/global-retail-analytics-market

零售分析市場產業趨勢及 2028 年預測中涵蓋的關鍵要點

  • 市場規模

  • 市場標準與變化

  • 不同地區的市場試點

  • 不同地區的市場需求

  • 各地區市場佔有率

  • 市場競爭對手的最新動態

  • 不同地區的近期市場價值

  • 市場競爭對手的銷售數據

  • 市場關鍵供應商和顛覆者研究

報告中涉及的主要市場競爭對手

  • IBM 公司

  • 微軟

  • SAP SE

  • Adobe

  • 甲骨文

  • 威普羅有限公司

  • 微策略公司

  • 分形分析公司

  • 1010數據

  • RetailNext公司

  • 零售解決方案公司

  • HCL科技有限公司

  • TIBCO 軟體公司

  • SAS 研究所

  • Alteryx公司

  • Tableau 軟體有限公司

  • Teradata 公司

  • QlikTech國際公司

  • 菲力爾系統公司

  • 最快樂的心靈

以上是報告中涵蓋的關鍵參與者，要了解更多零售分析公司的詳盡列表，請聯絡我們https://www.databridgemarketresearch.com/toc/?dbmr=global-retail-analytics-market

研究方法：全球零售分析市場

資料收集和基準年分析是使用具有大樣本量的資料收集模組完成的。使用市場統計和相干模型來分析和預測市場數據。市場佔有率分析和關鍵趨勢分析也是市場報告的主要成功因素。如需了解更多信息，請要求分析師致電或提出您的詢問。

DBMR 研究團隊使用的關鍵研究方法是資料三角測量，其中涉及資料探勘、資料變數對市場的影響分析以及初步（產業專家）驗證。除此之外，資料模型還包括供應商定位網格、市場時間軸分析、市場概覽和指南、公司定位網格、公司市場份額分析、測量標準、自上而下的分析和供應商份額分析。要了解有關研究方法的更多信息，請向我們的行業專家進行諮詢。

主要受訪者

  • 需求方：軟體供應商、服務提供者、零售商、零售分析顧問

  • 供應方：服務提供者、解決方案提供者、行銷經理、C 級主管、市場情報和監管事務經理等。

相關報告

瀏覽 ICT 類別相關報告@ https://www.databridgemarketresearch.com/report-category/information-and-communication-technology

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