Kellogg Co., DANONE, and the Quaker Oats Company (a subsidiary of PepsiCo) Dominated the Europe Breakfast Cereals Market in 2021

 

Europe Breakfast Cereals Market is expected to grow with a CAGR of 3.8% in the forecast period of 2022 to 2029. The years considered for the study areas are mentioned below.

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Europe breakfast cereals market is a highly consolidated market, which includes a specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenarios.

The major players dealing in the Europe breakfast cereals market are introducing a strong range of product portfolios. This helped companies to maximize sales with an enhanced product portfolio.

For instance,

  • In March 2017, Kellogg Co. launched a new variant - Special K Protein & Fibre, a cranberry-flavored ready-to-eat cereal made with whole wheat, with added protein and fiber, making it high in protein and fiber. This invention has helped the company bring variety to its existing product portfolio.

Kellogg Co. is the dominating player of the market. Some of the major companies covered in the Europe breakfast cereals market are General Mills Inc., The Quaker Oats Company (a subsidiary of PepsiCo.), CEREALTO SIRO, KIND, Premier Nutrition Company, LLC, Nestlé, Hero, Molino Spadoni spa, WEETABIX, Valsemøllen, Grillon D'Or, Clif Bar & Company, Associated British Foods plc, and DANONE among others.

Kellogg Co.

Kellogg Co. is headquartered in Michigan, U.S as public ownership and was founded in 1898. The company is engaged in producing breakfast favourites & treats, cereal & granola, savory snacks, plant-based proteins, snack bars & bites, protein bars & shakes, frozen breakfast. The company has several business segments which are cereals and convenience foods, including crackers and toaster pastries and cereals is a focused business segment. The company has a wide global presence in Europe, North America, Asia-Pacific, South America, and the Middle East and Africa.

  1. In March 2017, Kellogg Co. launched a new variant - Special K Protein & Fiber, a cranberry-flavored ready-to-eat cereal made with whole wheat, with added protein and fiber, making it high in protein and fiber. This invention has helped the company to bring variety to their existing product portfolio.

DANONE

DANONE is headquartered in Paris, France and it was founded in the year 1919 as public ownership. The company is engaged in the development and manufacturing of essential dairy and plant-based products, early life nutrition, medical nutrition, and waters. The company has several business segments which EDP Specialized in nutrition & waters. & EDP is a focused business segment. The company has a wide global presence in Europe, North America, Asia-Pacific, South America, the Middle East, and Africa.

  • In January 2022, DANONE completed its leadership team with three appointments at the Executive Committee level - a Chief Operations Officer, a Chief Research, Innovation, Quality, and Food Safety Officer, and a Chief Sustainability and Strategic Business Development Officer. This activity was made to strengthen its innovation strategy and increase its revenue in the long run

The Quaker Oats Company (a subsidiary of PepsiCo)

The Quaker Oats Company (a subsidiary of PepsiCo) is headquartered in Ohio, US as private ownership and was founded in 1850. The company is focused in engaged in oatmeal and other food & beverage products. The company has several business categories which are cold cereal, hot cereal, snacks, rice snacks, Real Medley, and other products, out of which are hot cereal and cold cereal is focused business category. The company has a wide global presence in Europe, North America, Asia-Pacific, South America, the Middle East, and Africa.

  • In February 2020, The Quaker Oats Company announced 'Pearl Milling Company to replace Aunt Jemima's brand name. This has further strengthened its position in the region.