Press Release

Nov, 17 2023

European E-Commerce Packaging Market Soars: Sustainable Solutions and Innovation Lead the Way to Success

The e-commerce packaging market refers to the packaging materials and solutions used in online retail and shipping operations. It encompasses various types of packaging, such as corrugated boxes, poly mailers, bubble mailers, and protective materials such as bubble wrap and packing peanuts. This dynamic market is set to continue expanding as e-commerce remains a dominant force in retail.

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Data Bridge Market Research analyses that the Europe E-Commerce Packaging Market is expected to grow at a CAGR of 14.1% in the forecast period of 2023 to 2030 and is expected to reach USD 28,209.06 million by 2030 from USD 9,819.82 million in 2022. Technological advancements, including smart packaging and augmented reality features, elevate consumer engagement and drive market growth in the European e-commerce packaging sector. These innovations offer interactive and informative experiences, enhancing the overall online shopping experience.

Key Findings of the Study

Europe E-Commerce Packaging Market

Rising demand for packaged food is expected to drive the market's growth rate

The demand for packaged food is surging due to time constraints among working professionals and the convenience of such products. Packaged foods provide superior protection, information, and convenience. Online shopping offers advantages such as free shipping, quick deliveries, and easy returns, further driving demand. This trend fuels the growth of the global e-commerce packaging market, as online shopping preferences and the need for packaged foods continue to rise.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Form (Boxes, Bags, Tapes, Protective Packaging, Labels, Mailers, and Others), Material (Plastics, Corrugated Board, Paper and Paperboard, Glass, and Others), End-User (Apparels and Accessories, Electronics and Electrical, Personal Care, Household, Food and Beverages, Retail, Automotive, Pharmaceuticals and Others)

Countries Covered

Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe.

Market Players Covered

Crawford Packaging (Canada), RAJAPACK Ltd (U.K.), Smurfit Kappa (Ireland),  Amcor plc (Australia),  DS Smith (U.K.), Salazar Packaging (U.S.), Mondi (U.K.), Sealed Air (U.S.)

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Segment Analysis:

The Europe e-commerce packaging market is segmented on the basis of form, material, and end-user. 

  • On the basis of form, the Europe e-commerce packaging market is segmented into boxes, bags, tapes, protective packaging, labels, mailers, and others.
  • On the basis of material, the Europe e-commerce packaging market is segmented into plastics, corrugated board, paper and paperboard, glass, and others.
  • On the basis of end-user, the Europe e-commerce packaging market is segmented into apparels and accessories, electronics and electrical, personal care, household, food and beverages, retail, automotive, pharmaceuticals, and others.

Major Players

Data Bridge Market Research recognizes the following companies as the major Europe e-commerce packaging market players in Europe e-commerce packaging market are Crawford Packaging (Canada), RAJAPACK Ltd (U.K.), Smurfit Kappa (Ireland), Amcor plc (Australia), DS Smith (U.K.), Salazar Packaging (U.S.), Mondi (U.K.), Sealed Air (U.S.).

Europe E-Commerce Packaging Market

Market Developments

  • In 2022, International Paper allocated approximately US$24.15 million for the expansion of their Mortgane and Chalon plant, enhancing production capacity to support e-commerce growth. This investment in France created up to 50 new job positions, underlining their commitment to the thriving e-commerce sector.
  • In 2022, Amcor, a leader in sustainable packaging solutions, launched the AmFiberTM platform, a range of paper-based packaging products. This innovative platform exemplifies Amcor's commitment to ethical and adaptable packaging solutions, providing customers with cutting-edge technology tailored to their specific material and sustainability requirements.
  • In 2021, Smurfit Kappa responded to the surging demand for liquid and beverage packaging with the introduction of their innovative e-Bottle packaging solutions. This lineup featured a range of options, including single and multipack products such as the BiPack, Pop-up insert, and Roller bottle pack. These solutions catered to the evolving needs of the liquid and beverage industry, showcasing Smurfit Kappa's commitment to delivering versatile packaging solutions.
  • In June 2021, WestRock Company introduced its EverGrow Collection, a strategic move to diversify its product packaging offerings. This expansion allows WestRock to better accommodate a broader range of customers, aligning with evolving market demands and strengthening its competitive position. The EverGrow Collection signifies the company's commitment to innovation and adaptability in the dynamic packaging industry, fostering growth and relevance in the market.
  • In 2020, Beck Packautomaten and Mondi forged a strategic collaboration to pioneer an environmentally-friendly paper-based solution. Their collaborative effort aimed to replace conventional plastic packaging and provide adaptable sizing choices for a wide range of e-commerce products. This innovation holds the potential to bring about a significant transformation in the e-commerce industry by promoting sustainability and reducing plastic waste, aligning with global efforts for a greener future.

Regional Analysis

Geographically, the countries covered in the Europe e-commerce packaging market report are Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe.

As per Data Bridge Market Research analysis:

France is the dominant region in Europe e-commerce packaging market during the forecast period 2023-2030

France's market dominance in the forecast period can be attributed to a substantial appetite for e-commerce and protective packaging. Furthermore, the region's leadership is bolstered by a robust demand for apparel and accessories. This combination of factors underscores France's pivotal role in the European E-Commerce Packaging Market, making it a key player in meeting evolving consumer and industry needs.

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